NEW YORK, Oct. 31, 2024 /PRNewswire/ — 5WPR, one of the largest independently owned PR firms in the U.S., has expanded its health & wellness practice, adding a specialty group to support weight loss brands focusing on GLP-1 offerings. The launch of this group comes with the emergence of brands offering injectable medication or products claiming to boost natural GLP-1 production.
“As weight loss medications become the norm, 5WPR understands the need for brands to effectively communicate and provide education around this developing industry” said Ilisa Wirgin, 5WPR Managing Partner and Executive Vice President. “From supplements and wellness products to offerings from doctor practices and weight loss centers, 5W has worked in all sectors and is excited to navigate this new arena with current and prospective clients.”
Services provided by the new specialty practice will include:
Thought Leadership: Touting clients as thought leaders in the space on trending topics as it pertains to weight loss medications and industry news.
Influencer Programming: Collaborating with relevant influencers to share their personal experiences with GLP-1 medications, supplements and wellness products. Our team would handle identifying the right partners, create content/messaging and facilitate all details to showcase the brand’s offerings.
Success Stories: Showcasing testimonials and case studies of individuals who have successfully used GLP-1 medications as part of their weight loss journey. Personal stories can be powerful motivators and lend credibility.
Management of Events: From product launches to panel events, 5W has the capabilities to create memorable experiences and provide education for media/influencers to try the product and services firsthand.
SEO and Online Presence: Ensuring that content is optimized for search engines using key terms like “wellness,” “nutrition plans,” “GLP-1 medications,” and “weight loss.” A strong online presence helps attract individuals actively seeking information on these topics.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.
Media Contact
Chris Bergin
cbergin@5wpr.com
SOURCE 5W Public Relations
