I. Introduction
Pinterest is another popular online platform used by marketers and businesses. According to Statistics 2024, Pinterest is widely used and is the 15th most popular social media platform. Pinterest has almost 500 million active users monthly. Pinterest is growing by 7.5% each year and is considered the third-growing platform. In this article, we will discuss Pinterest FAQs and Pinterest for marketers in detail.
A. Brief overview of Pinterest
Image cited from: Pixabay.com
Pinterest is a famous social network platform that is widely used by creators to gather ideas. It allows creators to share content such as images, videos, and infographics.
This platform also helped businesses to grow from scratch and will continue to support the brands, creators, and companies.
B. Importance of Pinterest for marketers
Pinterest is a well-known platform and is mostly used by marketers and this platform plays a vital role in standing out businesses. Pinterest marketing helps marketers and businesses explore and share content.
Maintaining a Pinterest account is easy and simple. You just need to follow simple steps and once done with the signup, you are ready to explore and share.
II. Understanding Pinterest
This is why the knowledge of the workings of an online platform such as Pinterest is crucial for improved performance. They can access a wide range of information from the fields of home and interior, fashion and style, life and beauty, and food and travel.
A. Overview of Pinterest features
Here is the overview of Pinterest’s key features given as: –
- Boards: Boards display the saved items as lists arranged in visual order. You can even have several boards, which will represent such interests or ideas of yours.
The user has an option to either use a private or public PIN. The content created on the platform can be used by people for personal use or any other purpose if they wish to.
- Pins: The basic currency normally used in this platform is known as the pin and this is normally used to show any image or video as a pin. Saving the pins is also rather simple and can be done straight from the application.
- Explore and search: Pinterest: is a website where a person has an opportunity to search almost everything he or she wants. Saving pins and visuals for later in the explore section of this app is possible.
The apps allow you to discover content that is relevant and new and based on searching your interests.
- Follow: This app can be used to track people such as influencers, friends, and marketers. It also gives the option to be followed by other Pinterest users which is a good way to increase one visibility.
- Save visuals: Pinterest has a save feature that enables one to save the material on the web into several boards and it assists in storing the material for future reference.
B. How Pinterest differs from other social media platforms
Pinterest is a unique social platform as compared to other behavioral platforms like Facebook, Instagram, or Twitter. Pinterest differs from other social platforms in many ways, and the following list articulates some of them.
- Search vs Social: Pinterest will enable all content to be searched according to people’s interests. Thus, Pinterest can be considered as an inspiration source and an assistant in planning for businesses.
Whereas other platforms such as Facebook and Instagram focus on social interactions and show content based on social connections.
- User Engagement: Users more often spend time on visuals and Pinterest is one of those platforms full of visuals.
Users are more likely to spend time on Pinterest as compared to other social media platforms. Whereas other platforms such as Facebook and Instagram provide quick user interaction on content.
- Advertising: Pinterest provides advertising opportunities to marketers and businesses based on their interests. On the other hand, Facebook and Instagram provide multiple advertising options with their terms and targeting options.
- Targeted audience: Pinterest has a female user base and focuses mostly on lifestyle, home decor, food, and other things. Whereas, other social media platforms such as Facebook and Instagram have a wider user base and provide content to users’ interests.
- Personal vs Professional: Pinterest is a platform that can be used for personal projects such as you can create multiple boards as per interest such as home decor Food recipes, and many other things.
Whereas, other social media platforms such as Facebook and Instagram are designed for professional use. These platforms are specifically used for making business and social connections across the world.
III. Setting Up a Pinterest Account for Marketing
Setting up a Pinterest account for Marketing is easy and simple. Here you will find the way to create a business account on Pinterest.
A. Creating a business account
Creating a business account on Pinterest is a simple process with less effort. Businesses can set up new accounts in less time and are ready for marketing. Pinterest allows new businesses to set up their account from scratch.
All you have to do is sign up first and then tap on Create a business account. Fill in all the necessary details and click on Create Account to confirm the details.
B. Optimizing profile and boards
Profile optimization is a necessary and simple process. You need to follow a process to get profile optimization done. The main step in profile optimization is claiming your website. This step is mandatory when you have your website and if you have a marketer you can skip this.
Keyword research plays a vital role as it tells you more about your target audience and helps in categorizing content. After this, you need to start with the basics such as changing a profile picture that represents your brand or company.
You can select a cover photo containing text and visual content that enhances your brand voice and increases user engagement.
C. Utilizing Pinterest analytics
You can utilize Pinterest analytics for various purposes such as reviewing pins, viewing pins and boards, and for results. You should keep a regular eye on the various metrics such as pins, saved items, Page views, engagement, Pinterest trends, and audience analytics.
IV. Creating Compelling Content
Creating compelling content on interest helps to engage users and create brand awareness. Here are the points that you need to create better content on this app.
A. Types of content that perform well on Pinterest
Pinterest is a social media platform full of infographics containing images and visuals. Marketers and content creators must know what to post on Pinterest.
Users can post and find content in multiple categories such as food, fashion, lifestyle, home decor, and many others. You will find Pinterest is full of pins related to quotes, creative ideas, visuals, cute stuff, food recipes, and the things that attract a person to the app.
- Video pins are capturing high user attention and are trending on Pinterest. Mostly people are engaging with video content because the content is eye catchy and defines the target of the video. More than 1 billion videos are watched daily on Pinterest.
- Pinterest boards are another popular board where users can save and organize content. Brands can save multiple content pins and organize them in boards.
B. Tips for creating visually appealing pins
You need to follow several tips for creating visually appealing pins. Here are the tips given as:
- Quality images: The use of good-quality images makes pins make them more clear and engaging. Pinterest is known for its visuals, so adding quality images to pins is necessary.
- Branding: If you are promoting a business account on Pinterest then use fonts and brand logos to represent your pins and for better user engagement.
- Call to action: Call to action refers to when your pins and promoting stuff engage users and give them a reason to take the action such as the save button, click for details, and share button.
- Rich pins: Rich pins enable you to add more information in pins such as pin description, product details, and any other required information.
- Trending content: Posting trending content engages more users as it increases the chances of users being more likely to discover your pins and find relevant, seasonal, and trending content.
V. Growing Your Audience
Growing your audience on any social media platform is the main target of every business. Without user engagement, efforts of business promotions are incomplete. Here are the points that must be focussed to grow your audience on Pinterest for long-term results.
Best practices for increasing followers
Here are some tips to be followed to increase your followers on Pinterest.
- You should post the content regularly on Pinterest to maintain consistency. Regular content posting keeps an eye on the content that was posted and gives a clearer view of what is to be posted to keep the audience engaged.
- The use of hashtags can be an advantage as it drives more engagement in your content and the use of hashtags ensures that your content is in a particular streamline.
- SEO plays a major role in content marketing. Every business must focus on SEO for better results.
SEO refers to search engine optimization which helps in driving traffic towards your content and increasing reach.
- Following your competitor’s followers is another great advantage of increasing your followers on Pinterest. Always work on good quality content to attract people to your content.
- You can use multiple tools to increase the visibility of your Pinterest board. By utilizing the tools, you can experience various benefits such as an increase in followers.
VI. Driving Traffic and Conversions
Strategies for increasing website traffic on Pinterest
Here are several strategies for increasing website traffic on Pinterest are given as: –
- Use proper keywords as they play a vital role in increasing traffic to your content. Always try to include keywords in your pin captions and also try to use long-tail keywords to attract more people.
- Consistency is the key to anything you start. Same with Pinterest, when you start posting content or pins, you must maintain consistency.
Do not post a bunch of content at once. Try to post regular content to maintain the flow that helps you reach a wider audience.
- Patience is the most important thing to keep in whatever you do. Similarly, when posting content on the Pinterest platform, you must keep patience.
You must focus on using the proper strategy to gather more traffic and engagement on the content.
VII. Pinterest Advertising
Overview of Pinterest advertising options
Pinterest advertising refers to sponsored pins that are used for promotional activities. Here are the several different ad formats to follow on Pinterest.
- Carousel ads: Carousel ads allow you to swipe through various multimedia such as images and videos upto 4 to 5 in a single pin.
- Shopping pins: Shopping pins allow you to upload shopping-related pins that help you reach customers when they are deciding what to buy. Shopping pins are easily accessible on mobile as well as on desktop.
- Video pin ads: Video pin ads are easy to use and quickly capture the attention of the audience. According to research, more people like to buy products after seeing the video.
VIII. Future Trends and Considerations
Long-term strategies for Pinterest’s success
There are several strategies to be followed for Pinterest’s success.
- You should clearly define the objectives of your business. For this build a business account that represents your business goals containing a cover image, profile picture, and bio. Followers should find your profile serious as is expected from your business.
- Google Analytics is also one of Pinterest’s long-term strategies that is better than Pinterest Analytics and is used to give you important information about your business.
X. Conclusion
1. To sum up
Pinterest is a platform famous for content sharing and exploring. The term Pinterest for marketers defines clearly the need for this platform for marketers. This Platform is popularly used by companies for promotions, website traffic, and more customer engagement.
Pinterest marketing is becoming high in demand and provides easy accessibility to creators and marketers to use this platform.
2. Call to action for further learning or assistance
Pinterest for marketers is a call to action for creators and businesses for further learning and engagement. Additionally, Pinterest is a great platform for enhancing and improving businesses.