PHOENIX, Nov. 12, 2024 /PRNewswire/ — Three out of four patients believe the U.S. healthcare system is broken and there is a strong sense of distrust. However, based on a 2024 Healthcare Study conducted by LAVIDGE, a leading advertising, digital marketing and public relations agency, perceptions of the healthcare system are changing.
With nearly 500 nationwide respondents, the study revealed attitudinal shifts in healthcare technology and a prioritization of patient/doctor relationships regardless of technology implementation.
Patients are Optimistic about Technology
The study reveals patients are optimistic about technology use in healthcare in hopes of streamlining their visits and lowering costs.
“Research shows while patients are skeptical of the mass profits being made by healthcare companies, they are open to advanced technology if it lowers their financial burden,” says Tim Trull, chief strategy officer at LAVIDGE. “We also found patients are more willing to use telemedicine resulting in more individuals receiving healthcare.”
Not only will technology implementation potentially make receiving care easier and save costs, but patients also have a strong belief they will have better health outcomes if their providers use the latest technology in their treatments.
The take away – technology in healthcare is here to stay and will continue to make large advancements to help both patient and provider.
Patient/Doctor Relationships are Top Priority
However, the research revealed if technology complicates patient care or takes away from face-to-face interactions between providers and patients, it causes frustration.
“We learned that healthcare companies should preserve the sanctity of human-centered experiences,” says Trull. “Although each attitudinal segment showed different concerns, all emphasized the patient-to-doctor interaction should always be a top priority.”
Patients do not want AI or chatbots to replace information directly received from nurses and doctors. Participants reflected on positive interactions with healthcare providers making it a better experience overall.
If the healthcare industry can preserve the human experience of working directly with medical professionals while also implementing technology to better serve the patient, there will be an increase in positive perceptions resulting in more individuals willing to receive care.
“By finding and using the data collected, we will not only be able to better market healthcare clients, but create a healthcare system to best serve patients,” concludes Trull.
The 75-page research study is available for download and use by healthcare organizations, LAVIDGE clients and marketing agencies. For the full report, visit healthcare.lavidge.com
About LAVIDGE
Meet LAVIDGE, an employee-owned advertising, digital marketing and PR agency specializing in discovering and communicating insights which engage, motivate and inspire. From building brand awareness to driving revenue, from positioning thought leaders to enhancing perceptions, it’s why we do what we do. Our unified marketing approach encompasses advertising, public relations, and digital marketing. And we’ve been doing it successfully since 1982 for clients in healthcare, real estate, education, hospitality, technology, sports marketing, retail services, food service, and government. Intrigued? Visit LAVIDGE.com and get social with us on Facebook, Twitter, Instagram, and LinkedIn.
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SOURCE The LAVIDGE Company