LinkedIn Launches Create on LinkedIn: A Game Changer for Professional Content
LinkedIn has launched “Create on LinkedIn,” an innovative hub designed to revolutionize how professionals create content on the platform. This new tool is a vital resource for users aiming to enhance their content strategies, understand their analytics, and diversify their post formats.
The Hub at a Glance
The hub is divided into three primary sections: Create, Optimize, and Grow. Additionally, a Creator Tools section offers tailored advice for various post types, making it an indispensable asset for marketers and professionals looking to expand their reach on LinkedIn.
Content Creation Best Practices
The “Create” section is instrumental in crafting a compelling LinkedIn post. LinkedIn outlines four essential components for creating effective content:
- A captivating opening to engage readers immediately.
- Clear and straightforward messaging.
- A personal viewpoint or unique perspective.
- Questions designed to ignite conversations.
LinkedIn encourages users to post 2-5 times per week to engage with their audience effectively, emphasizing that consistency is key to building a community. Suggested content topics include:
- Career advice and personal lessons.
- Industry knowledge and expertise.
- Behind-the-scenes workplace stories.
- Thoughts on industry trends.
- Stories of overcoming challenges.
Analytics-Driven Content Optimization
In the “Optimize” section, LinkedIn illustrates how users can leverage analytics to refine their content strategies. This includes four recommended steps:
- Routinely review post views and engagements.
- Adjust the timing of posts according to audience activity.
- Establish goals informed by average performance metrics.
- Develop content similar to top-performing posts.
Format-Specific Creator Tools
A significant highlight for marketers is the detailed breakdown of LinkedIn’s diverse content types, complemented by tailored tips and technical guidelines.
Video Content
LinkedIn strongly recommends video content, noting that videos build trust faster. Notably, 85% of LinkedIn videos are viewed on mute, underscoring the necessity of subtitles. Key recommendations include:
- Keep videos short (60-90 seconds).
- Post directly on LinkedIn rather than sharing external links.
Text and Images
For traditional posts, LinkedIn emphasizes authenticity:
People want to learn from those they feel a connection to, so it’s best to be yourself.
LinkedIn advises focusing on specific topics rather than broad subjects to maintain engagement.
Newsletters
Users with over 150 followers and a record of original content within the past 90 days can create newsletters. Regular publishing and captivating cover videos are recommended to maximize impact.
Live Events
For users eligible for LinkedIn Live, the platform offers numerous tips to ensure successful broadcasts utilizing third-party tools. These tips span preparation, execution, and follow-up stages of live events.
Why This Matters
Despite the declining organic reach on many social media platforms, LinkedIn remains a valuable tool for achieving significant visibility. The content strategy recommendations align with successful practices from other platforms while offering unique insights into LinkedIn’s preferences and algorithm.
Next Steps for Marketers
The hub reflects LinkedIn’s commitment to encouraging strategic use of its platform through analytics and varied content types. Marketers are urged to explore the “Create on LinkedIn” hub to optimize their strategies.
With a network exceeding 1 billion professionals, LinkedIn is essential for B2B marketing, promoting professional services, and establishing thought leadership. Savvy marketers will integrate LinkedIn’s new tools and tips into their social media strategies.
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