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Priyanka Khaneja Gandhi Appointed Head of Amazon India Ads Marketing

Introduction

In a significant move within the advertising industry, Priyanka Khaneja Gandhi has been appointed as the Head of Amazon India Ads Marketing. Gandhi herself announced this new chapter in her career through a LinkedIn post, expressing her enthusiasm for the role: “I’m happy to share that I’m starting a new position as Head of Amazon India Ads Marketing at Amazon!”

Career Journey

Gandhi’s journey to this prestigious position is marked by an extensive and successful career in marketing, spanning over 25 years. Before joining Amazon, she spent more than 16 years at Colgate-Palmolive (India) Ltd. Her career at Colgate began in May 2008 as the Senior Manager of Media Services India. Over the years, she rose through the ranks, eventually holding the position of Director – Integrated Brand Experience Lead.

Achievements at Colgate

During her tenure at Colgate, Gandhi’s responsibilities encompassed leading Integrated Brand Experience, Media, Content, and Digital Transformation across various categories. She was also instrumental in overseeing Ecommerce performance marketing. Known for her strategic vision, Gandhi led a team of specialists dedicated to delivering impactful brand experiences across multiple channels. Her efforts in cutting-edge digital solutions and strategic initiatives were pivotal in achieving business and brand goals.

Experience in Media and Communications

Prior to her long stint at Colgate, Priyanka garnered valuable experience working with some of India’s top media and communications agencies. Her nine-year tenure in this sector included significant roles at Madison Communications, Carat (Dentsu Aegis Network), and Starcom (Publicis Groupe). During this period, she managed media accounts for several high-profile brands, including Mondelez, Marico, Godrej, and ICICI. These experiences not only honed her skills but also established her as a formidable leader in the marketing landscape.

Strategic Move for Amazon

Gandhi’s appointment at Amazon India Ads Marketing is seen as a strategic move that brings her wealth of experience in integrated marketing into play. Her deep understanding of media, content, and digital transformation is expected to contribute significantly to Amazon’s marketing strategies in India.

Looking Forward

As she steps into her new role, the industry anticipates that Gandhi’s leadership will further strengthen Amazon’s advertising initiatives in India, leveraging her extensive experience to drive innovation and growth.

Source

Note: This article is inspired by content from MediaBrief. It has been rephrased for originality. Images are credited to the original source.

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