Suzuki Marine USA has recently announced the appointment of Susan Shidler to the newly established role of department manager of advertising and marketing. This strategic move signals Suzuki Marine’s commitment to strengthening its brand presence and enhancing its marketing efforts across various channels. Shidler, who will be at the helm of Suzuki Marine’s marketing team, will play a crucial role in shaping and executing the company’s advertising and marketing strategies. Reporting directly to Brandon Cerk, Shidler brings a wealth of experience and expertise to her new role.
Shidler’s previous tenure with the National Football League’s Tampa Bay Buccaneers is noteworthy, where she was instrumental in developing and nurturing Suzuki Marine’s marketing partnership with the team. Under her guidance, Suzuki Marine rose to the status of Pewter Partner, the Buccaneers’ highest partnership honor. This collaboration led to significant brand visibility, including the naming of one of the four main entrances to the 75,000-seat Raymond James Stadium as the ‘Suzuki Marine Gate.’ The partnership also included various activations such as murals, signage, recycling receptacles, and more, promoting Suzuki’s products and their CLEAN OCEAN PROJECT ethos to the NFL’s diverse fanbase.
In her new position, Shidler is expected to leverage her deep understanding of Suzuki Marine’s brand values and her marketing acumen to further elevate the company’s market presence. ‘We couldn’t be more excited to have Susan join our company and lead our all-star team of marine marketing professionals,’ said Brandon Cerka, vice president of sales and marketing for Suzuki Marine. ‘She brings a deep understanding of Suzuki’s commitment to the environment, as well as our passion for sharing both the Suzuki brand and the family fun of boating with a diverse and far-reaching audience. These things have always been at the heart of our partnership with the Bucs, and Susan was instrumental in our success working with the team. She is also a long-time avid boater and angler who understands our community, our market, and our customers. With Susan leading our marketing efforts, we’re confident that Suzuki Marine will continue to grow our business and our presence in the market.’
Shidler’s passion for boating and her experience in marketing partnerships are expected to drive Suzuki Marine’s initiatives forward, particularly in collaboration with existing media partners, boating journalists, and CLEAN OCEAN PROJECT partners. Her familiarity with the Tampa Bay Buccaneers will undoubtedly serve as an asset in continuing to strengthen this successful partnership.
As Suzuki Marine continues to expand its influence and reach, the company looks forward to the innovative ideas and strategic insights Shidler will bring to the table. Her leadership is anticipated to enhance Suzuki Marine’s brand image, engage new audiences, and reinforce the company’s commitment to environmental sustainability.
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Note: This article is inspired by content from https://boatingindustry.com/news/2025/05/08/suzuki-marine-fills-new-marketing-position/. It has been rephrased for originality. Images are credited to the original source.