In a significant achievement marking a milestone in healthcare marketing, ddm marketing + communications, a prominent integrated marketing agency, has clinched a Gold Healthcare Ad Award for their compelling ‘Cancer won’t wait’ campaign. This accolade was bestowed at the 42nd Annual Healthcare Advertising Awards, the largest and most esteemed competition in the domain of healthcare advertising.
The ‘Cancer won’t wait’ campaign, designed for BAMF Health, was not just a marketing initiative but a clarion call to action, emphasizing urgency and hope in the fight against cancer. The campaign crafted a distinctive brand identity for BAMF Health, renowned as the world’s first vertically integrated platform for molecular imaging and radiopharmaceutical therapy. This comprehensive marketing effort significantly elevated consumer awareness of the advanced cancer treatments offered by BAMF Health.
A Multifaceted Approach to Marketing Success
The campaign’s success is attributed to its integrated marketing approach, which spanned various media channels. ddm marketing + communications leveraged a diverse array of advertising platforms, including outdoor advertising, television, streaming audio and video, radio, native, and digital ads, as well as social media. This multifaceted strategy ensured that the campaign’s message was both clear and compelling, resonating with a broad audience.
According to Jordan Buning, President of ddm marketing + communications, this award underscores the campaign’s impact beyond traditional marketing metrics. “Winning a Gold Healthcare Ad Award for the ‘Cancer won’t wait’ campaign is a proud moment for our team,” Buning stated. “This campaign was about more than marketing. It was about urgency, hope, and connecting people with the advanced cancer care they need. By taking an integrated approach across digital, traditional, and social media, we ensured the message was clear, compelling, and impossible to ignore. We’re grateful to BAMF Health for trusting us to help share its breakthrough treatment.”
Impressive Results and Recognition
The campaign’s impact was measurable and significant. BAMF Health experienced a remarkable 618% increase in the average number of website users per week and a 240% surge in organic search visitors during the campaign’s TV ad broadcasts. These results propelled BAMF Health from relative obscurity to becoming a household name in Michigan, showcasing the power of strategic marketing in healthcare.
The 42nd Annual Healthcare Advertising Awards received over 4,300 entries, highlighting the competitive nature of this prestigious event. A national panel of judges evaluated the entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Out of the numerous entries, only 431 were awarded Gold, underscoring the significance of ddm’s achievement.
Contributions to the Industry and Future Prospects
ddm marketing + communications is no stranger to accolades, having recently received the American Advertising Federation West Michigan ADDY award for the same campaign. Founded in 1990 and headquartered in Grand Rapids, Michigan, ddm has established a reputation for its innovative approach and commitment to serving clients in highly complex and regulated industries. The agency’s expertise spans branding, communications, digital marketing, and more, catering to a diverse national and international clientele.
For those interested in following the latest trends and insights in marketing and advertising, be sure to subscribe to martechtrend.com.
Note: This article is inspired by content from https://www.manilatimes.net/2025/05/14/tmt-newswire/globenewswire/ddm-marketing-communications-wins-gold-healthcare-ad-award-for-bamf-cancer-wont-wait-campaign-in-42nd-annual-healthcare-advertising-awards/2112641. It has been rephrased for originality. Images are credited to the original source.