In an ambitious move to bolster its marketing efforts, Fox Corporation has appointed Puja Vohra as the Chief Marketing Officer. In this newly created role, Vohra is tasked with the responsibility of developing and executing ad sales marketing strategies that span the comprehensive FOX portfolio, which includes FOX Entertainment, FOX News, FOX Sports, and Tubi. Her focus will be on positioning the collective value proposition across these diverse offerings, unifying messaging, and enabling sales teams to effectively market the full range of FOX’s best-in-class content.
Strategic Leadership for Business Growth
Vohra’s role at Fox Corporation involves providing strategic leadership to drive business growth and market expansion. This includes identifying customer needs and market trends within various segments of FOX’s portfolio. “With extensive experience as both a B2B and B2C marketer, Puja’s perfectly suited to this role to shape and amplify our portfolio’s value proposition in the marketplace,” remarked a FOX executive. “I’m excited for her to lead our terrific marketing team as they continue to share our powerful FOX Advertising story.”
An Exciting New Chapter
Expressing her enthusiasm for the new role, Vohra stated, “I’m thrilled to join Jeff and the team at this exciting time for Fox Corporation. The momentum behind the portfolio is palpable, and I look forward to working with our talented marketers to drive growth and unlock new opportunities across the company.”
A Stellar Career Path
Puja Vohra joins FOX from Paramount Global, where she most recently served as Executive Vice President, Marketing for Paramount+. There, she led high-profile campaigns for hit series such as Landman, Tulsa King, Lioness, MobLand, Halo, and 1923. Her responsibilities also included overseeing marketing for Paramount+’s high-impact content, including NFL, UEFA, and CBS Next Day.
Prior to her tenure at Paramount, Vohra was Executive Vice President, Brand Marketing & Strategy for Showtime. She was instrumental in leading marketing for award-winning series such as Yellowjackets, Dexter: New Blood, The Chi, Your Honor, Billions, and The First Lady.
A Rich History in Marketing
Before her stint at Paramount, Vohra served as Chief Marketing Officer at Warner Media’s truTV. In that capacity, she spearheaded brand positioning, marketing, creative, product, digital, and social media strategies. Earlier in her career, she held several marketing positions within NBCUniversal, including serving as Senior Vice President, Marketing for Oxygen Media and as Marketing Director for Bravo. At Bravo, she played a pivotal role in launching successful shows like Top Chef, Real Housewives of Orange County, and Project Runway.
Academic and Professional Accolades
Born and raised in India, Vohra launched her marketing career with roles at Seagram India and MTV India. Throughout her career, she and her teams have been recognized with numerous prestigious industry honors, including Peabody awards, Clio Grand and Clio awards, Promax North America awards, and more.
Vohra holds a bachelor’s degree in commerce from Delhi University, Hindu College, and an MBA in Marketing & Economics from the Indian Institute of Management, Calcutta, India. She has also completed the Executive Management Program at Harvard Business School as well as the WICT Senior Executive Summit at Stanford University’s Graduate School of Business.
Vohra is set to begin her role on June 16, bringing her wealth of experience and strategic vision to Fox Corporation.
Note: This article is inspired by content from https://www.stocktitan.net/news/FOXA/puja-vohra-joins-fox-corporation-as-chief-marketing-officer-and-6fw7n3k2g65g.html. It has been rephrased for originality. Images are credited to the original source.