Audience Town Introduces Advanced Marketing Tools
LOGAN, Utah, Feb. 16, 2026 – As the real estate market evolves and home builders face increased pressure to attract buyers and move inventory, Audience Town has stepped up with a revolutionary solution. The company has launched a cutting-edge advertising platform powered by real-time home mover intelligence, specifically designed to support home builders in reaching active home buyers more effectively.
This new suite of advertising tools allows builders to target home movers across multiple digital and physical channels, including Connected TV, digital display, streaming audio, geofencing, Meta retargeting, and direct mail aimed at high-intent households. By leveraging proprietary data, Audience Town aims to convert valuable consumer insights into measurable marketing results.
A Unified Platform for Builders
Audience Town’s platform integrates marketing analytics, market intelligence, CRM attribution, and precision advertising into a single, seamless system. Built specifically for the new home industry, the platform offers a comprehensive solution to marketers looking to generate higher-quality traffic and leads.
“There’s been a real gap in the market,” said Ed Carey, CEO of Audience Town. “Builders have listings and search tools, but until now, no one offered advertising that precisely targets in-market home buyers and speaks to how they actually shop.”
With this gap now filled, builders can engage potential buyers early in the decision-making process and maintain visibility throughout the often lengthy home buying journey.
Data-Driven Advertising Built for Home Builders
What sets Audience Town apart is its exclusive focus on home builders and the proprietary data that drives its solutions. Its patented Whengine™ technology processes billions of data signals each day to map out the Home Journey, identifying households at various stages of moving—before, during, and after their transition.
This intelligence not only fuels analytics but also powers the platform’s advertising capabilities. Builders can now use the same platform they trust for performance tracking to activate targeted campaigns that respond to real-time consumer behavior.
“Unlike broad ad networks or generic agencies, we are the only vertical solution built entirely for this industry,” Carey emphasized. “Our data gives home builders a real advantage when it comes to engaging serious buyers.”
Meeting Market Challenges with Innovation
The launch comes at a critical time for the housing industry. Artificial intelligence is transforming how buyers discover properties, while decision timelines are growing longer. Concurrently, high inventory costs are putting additional strain on builders, who must now optimize every marketing dollar.
“These new tools help builders improve lead quality, drive better website traffic, and ultimately sell homes faster,” Carey noted. “It’s all about efficiency—reaching the right buyers at the right time and staying top-of-mind throughout their journey.”
Initial pilot programs have yielded promising results. One regional builder saw double-digit increases in site engagement metrics after implementing the new platform. This early success shows the potential of Audience Town’s offering to redefine marketing performance in the sector.
A Meaningful Shift for the Industry
Audience Town maintains its position as the first and only end-to-end marketing platform built solely for the home building industry. From data analysis to campaign activation, the company equips builders with the tools they need to thrive in a competitive and rapidly changing environment.
“This is a meaningful next step for our industry,” Carey concluded. “We’re not just offering tools—we’re providing a smarter way to engage buyers and grow sales.”
To learn more about Audience Town’s innovative marketing platform and how it can transform your sales strategy, visit audiencetown.com.
This article is inspired by content from Original Source. It has been rephrased for originality. Images are credited to the original source.