Marketers Find News Advertising Delivers Superior Results News advertising is emerging as a high-performing digital ...

AI Drives Transformation in Nigerian Advertising For years, Nigeria’s advertising industry has battled a difficult ...

Morrisons Enters DOOH Advertising with BMO Partnership Morrisons has announced a major collaboration with Bauer ...

Gatorade Reimagines Classic Campaign for Netflix Hit Gatorade, the iconic sports drink brand under PepsiCo, ...

The Power of Persuasive Advertising Pharmaceutical giants are pushing back against a recent directive from ...

IAB Introduces Roadmap to Strengthen CTV Advertising The Interactive Advertising Bureau (IAB) has released a ...

The Urgency of Responsible AI in Advertising Artificial intelligence (AI) is evolving at a breakneck ...

Danone Targets Greater ROI in Creator Marketing As brands continue to pour billions into creator-driven ...

Amazon Reveals Ambitious AI-Powered Ad Platform At its annual UnBoxed conference in Nashville, Amazon introduced ...

Lyndsey Corona Steps into Leadership at Ogilvy US Ogilvy, one of the world’s most iconic ...