New Legal Consultancy Born Legal Launches in Australia
Born Legal, a newly launched specialist legal consultancy, has officially opened its doors to assist Australian brands, agencies, and marketing teams in navigating the complex landscape of advertising and marketing compliance. Announced on February 2, 2026, the consultancy aims to streamline regulatory processes that often delay or derail innovative marketing efforts.
Founded by David Born, a prominent licensing industry figure, and Emma Tiberi, a seasoned promotions lawyer, Born Legal addresses the increasing demand for expert legal counsel in the marketing sector. The firm seeks to eliminate the confusion and high costs associated with ensuring advertising campaigns meet legal standards across various jurisdictions.
A Unique Blend of Legal and Marketing Expertise
Emma Tiberi brings a wealth of experience advising major brands such as L’Oréal, Lion, and Nike on promotional and advertising law. Her legal acumen, paired with David Born’s network through his other venture, Born Licensing, positions the firm as a go-to solution for marketing compliance in Australia.
“Our mission is to make compliance straightforward, fast, and pragmatic – so campaigns can launch with confidence, not legal anxiety,” said Tiberi, who serves as Co-Founder and Legal Director of Born Legal. She emphasized the importance of examining each campaign through a commercial as well as a legal lens.
Comprehensive Legal Services for Marketers
Born Legal offers an extensive suite of services tailored to meet the needs of modern marketers. These include:
- Consumer law compliance guidance
- Advertising review across industry codes
- End-to-end trade promotions support
- Preparation and negotiation of commercial agreements
- Strategic risk assessment and regulatory advice
- Reputation management
- Privacy, data, and direct marketing compliance
- Charitable fundraising legal support
- Brand and intellectual property protection
- Advertising dispute resolution and regulatory response
The firm’s ability to deliver clear, actionable advice enables clients to move forward confidently with their campaigns, avoiding costly delays and penalties.
Trade Promotions: A Key Area of Focus
Trade promotions remain one of the most complicated areas in Australian marketing law. Each State and Territory has its own legislation and permit requirements, which vary depending on factors such as prize value and promotion type. Recent changes to competition and consumer laws have introduced higher penalties, increasing the stakes for non-compliance.
“The regulatory landscape is complex, but compliance doesn’t have to be complicated,” said Tiberi. “We help our clients understand what the rules mean in practice and how to work within them without slowing down their marketing efforts.”
Ready to Serve Brands and Agencies of All Sizes
From fast-moving consumer goods companies to digital platforms and retail brands, Born Legal is equipped to support a wide range of clients. Whether it’s a nationwide prize promotion or a targeted social media campaign, the firm offers tailored legal solutions to fit every need.
Operating in tandem with Born Licensing, which has over 11 years of experience working with global brands like Uber, Facebook, Google, British Airways, and Samsung, Born Legal benefits from an established industry network while maintaining a distinct focus on legal compliance.
Filling a Market Gap in Marketing Law
With marketing regulations becoming increasingly stringent and penalties more severe, the need for specialized legal support is more urgent than ever. Born Legal fills a critical gap in the market by offering not only legal compliance but also strategic advice that aligns with commercial goals.
“Every marketer knows the frustration of a brilliant campaign idea being stalled by legal barriers,” said David Born. “Born Legal is here to eliminate that friction and help brands bring their ideas to life without fear of non-compliance.”
As Australia’s advertising and marketing landscape continues to evolve, Born Legal stands ready to guide businesses through the legal complexities, ensuring their campaigns are both creative and compliant.
This article is inspired by content from Original Source. It has been rephrased for originality. Images are credited to the original source.