CTM Unveils New Ad Platform Integrations for Enhanced Attribution
CTM, a global leader in conversation analytics, has announced the release of four strategic ad platform integrations designed to transform marketing attribution and unify customer communications. These new integrations with Google Local Services Ads (LSA), Reddit Ads, LinkedIn Ads, and Genius Monkey deliver a more connected experience for marketers and sales teams, streamlining workflows and driving clearer insights into campaign performance.
Bridging the Gap in Marketing Attribution
For years, marketers and customer-facing teams have struggled with disconnected systems, making it challenging to track the full impact of their campaigns. With CTM’s latest ad platform integrations, businesses can now bring together marketing performance data and customer interactions within a single, unified platform. This move eliminates the silos that have long hindered efficient communication and attribution, enabling teams to respond faster and more effectively to customer inquiries.
“Marketers and customer-facing teams have been forced to operate in disconnected systems for far too long,” said Todd Fisher, co-founder and CEO of CTM. “These integrations allow us to bring the pieces together so that teams can see what’s driving engagement and respond in real time, all within a single platform, leading to faster follow-up, better customer experiences, and more revenue from every interaction.”
Deeper Insights with Google LSA and LinkedIn Integrations
The Google Local Services Ads (LSA) integration provides expanded marketing attribution by bringing additional performance data into CTM. This holistic view helps businesses make informed budget decisions and respond swiftly to customer inquiries—crucial factors that impact ad performance and ranking. By breaking down data silos, marketers can boost responsiveness and optimize their marketing spend.
The LinkedIn Ads integration connects call tracking and user activity directly to LinkedIn’s Conversions API. This enables businesses to attribute phone calls, text messages, and offline outcomes to specific LinkedIn campaigns and ads, creating full-funnel visibility. With these insights, marketers can optimize bids, build high-intent audiences, and clearly demonstrate ROI with accurate attribution data—a major step forward in marketing attribution.
Advanced Multi-Channel Attribution with Reddit and Genius Monkey
CTM’s integration with Reddit Ads is focused on advanced call attribution across channels. By sending offline conversion events from CTM to Reddit Ads, businesses can link calls and lead activity directly to campaign performance, enhancing measurement and optimization. This integration enables marketers to better understand which campaigns are driving customer engagement.
The Genius Monkey integration bridges the gap between ad impressions and inbound calls. By connecting programmatic impression-level data with inbound call tracking, advertisers gain true multi-touch attribution. This transparency allows teams to see the direct connection between ad impressions and conversions, resulting in stronger channel optimization and deeper campaign visibility.
Unified Customer Experience and Streamlined Workflows
These new integrations empower sales and support agents to manage and respond to customer interactions directly from the CTM platform. This unified approach reduces the need for multiple tools, streamlining workflows and saving valuable time. Jeremy Hudgens, CEO of Genius Monkey, shared, “Before integrating with CTM, we were piecing together data from multiple platforms and still missing a clear picture of what was actually driving customer engagement. Now, with impression-level attribution and multi-touch visibility all in one platform, we can see which campaigns generate conversations without a click. It’s transformed how we optimize spend, measure performance, and deliver a stronger customer experience in real time.”
Easy Activation and Broad Integration Ecosystem
The integrations are accessible via CTM’s dedicated integration directory and the platform’s backend, allowing customers and partners to activate these capabilities without complex implementation. This ease of use makes it simple for businesses to leverage the power of unified marketing attribution.
About CTM
CTM specializes in turning everyday conversations into growth opportunities. Trusted by over 100,000 users worldwide—including leading brands such as Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster—CTM connects marketing performance directly to revenue outcomes. The platform delivers unified data across calls, texts, chats, and forms, providing actionable insights for optimizing every customer touchpoint. With deep integrations across leading marketing, advertising, and CRM platforms, CTM offers partnership opportunities for agencies, affiliates, and technology providers, ensuring that data, teams, and results stay aligned.
Driving the Future of Marketing Attribution
As marketing continues to evolve, the ability to unify attribution across multiple channels is critical. CTM’s latest ad platform integrations set a new standard for measuring campaign impact and optimizing customer communications. By empowering marketers with a complete view of the customer journey, CTM is helping businesses drive more conversions and create exceptional customer experiences through advanced marketing attribution.
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