Dailymotion Launches Ray, an Advanced AI for Video Marketing
Dailymotion Advertising has announced the global release of Ray, a cutting-edge agentic AI platform designed to transform video marketing strategies. The platform aims to streamline the entire campaign planning process, converting a simple creative brief into an actionable media plan within minutes.
With access to a vast ecosystem of 400 million monthly users and over 5,000 publishers across 183 countries and more than 40 languages, Ray provides marketers with an unparalleled tool to navigate the digital video landscape.
Leveraging Proprietary Engagement Data and AI Architecture
Ray is powered by Dailymotion’s exclusive video engagement data and a massive catalogue of over 700,000 content topics. This allows the platform to deliver a deep understanding of audience interests and intent, enabling advertisers to craft more personalized and effective campaigns.
The platform features a unique four-pillar architecture that drives its capabilities:
- Predict AI: Creates tailored media plans based on real audience signals.
- Engage AI: Evaluates and enhances creative assets using attention metrics and neuroscience data before campaign launch.
- Activate AI: Automates campaign deployment and optimization for a balance of precision, reach, and cost-efficiency.
- Measure AI: Generates clear, actionable reports that explain performance outcomes and offer improvement strategies.
Efficiency and Results at the Core
According to Dailymotion, Ray has the potential to dramatically increase operational efficiency for advertising agencies. The company claims agencies can save up to 26 hours per week using the platform. Additionally, advertisers may experience a 2.5x increase in user engagement and a 70% boost in campaign effectiveness.
All of Ray’s recommendations are rooted in first-party data and measurable signals. The platform supports each recommendation with a confidence score, ensuring transparency and responsible AI use. Planners can access the underlying data and logic for every audience persona, signal, and media plan, providing full visibility into the system’s decision-making process.
A New Era in Transparent Video Marketing
Vijay Kunduri, Managing Director at Dailymotion APAC, emphasized the platform’s role in the company’s evolution and its commitment to innovation in video marketing. “With Ray, Dailymotion takes a decisive step in its transformation and in the evolution of video marketing,” he said. “We’re putting artificial intelligence at the service of performance and creativity while ensuring complete transparency in its use.”
Kunduri further highlighted the platform’s user-centric design: “The new Ray platform has artificial intelligence seamlessly integrated into its products, at the service of performance and creativity. We ensure that we demystify black box activity while maintaining complete transparency for any actions. We reveal all the data and logic behind every audience persona, signal, or plan created—there is never a ‘just trust the AI’ moment.”
Global Accessibility and Future Potential
Ray is now available to advertisers and agencies worldwide, offering a unifying solution for audience planning, creative intelligence, activation, and performance measurement. By consolidating these elements into a single platform, Dailymotion aims to simplify the complexities of modern video marketing.
As the digital advertising landscape continues to evolve, tools like Ray represent a shift toward data-driven, AI-empowered strategies that not only enhance performance but also provide greater clarity and control to marketers.
Ray’s launch marks a significant milestone for Dailymotion as it continues to expand its role in the global digital advertising ecosystem, offering smarter, faster, and more transparent solutions for brands looking to connect with audiences at scale.
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