DoubleVerify Recognized for Excellence in Advertising Technology
DoubleVerify (DV), a leading software platform in media quality verification and advertising performance optimization, has been named a finalist for the Best Use of Technology in the prestigious Digiday Marketing and Advertising Awards Europe. The recognition highlights the company’s innovative News Accelerator initiative, which enables brands to safely and effectively engage with news content.
As the digital advertising landscape continues to evolve, advertisers face the challenge of balancing media quality, reach, and performance. DV’s advanced technology provides a solution by allowing brands to confidently invest in news media without compromising brand safety or suitability.
Empowering Advertisers with AI-Driven Insights
DV’s News Accelerator initiative stands out for its use of AI-powered page-level classification. This technology replaces outdated keyword-blocking methods with a more refined system that understands the nuance and context of content. By leveraging DV’s proprietary Universal Content Intelligence™ engine, advertisers gain insight into text, video, audio, imagery, and speech, enabling them to make informed decisions about ad placements.
This innovative engine evaluates over 100 distinct content categories, ensuring that ads appear alongside content that aligns with brand standards. The result is increased access to news inventory at scale without sacrificing brand suitability.
Supporting Journalism While Meeting Brand Objectives
“News is essential to an informed society, but outdated or overly conservative brand suitability controls can limit advertisers’ ability to engage with it effectively,” said Jack Marshall, Head of News at DoubleVerify. “This nomination underscores the impact of using smart, sophisticated technology to help brands support journalism while maintaining their suitability and performance goals.”
DV’s nomination reflects its commitment to enhancing advertiser confidence in news environments. By providing advertisers with tools to identify suitable and contextually relevant content, DV empowers them to invest in quality journalism, contributing to a more sustainable media ecosystem.
Vodafone’s Success with DV’s Technology
The work recognized by Digiday features a successful collaboration between DV and Vodafone. Using DV’s AI technology, Vodafone was able to confidently place ads within brand-appropriate news content, achieving scale while maintaining contextual relevance. This case illustrates the real-world application and effectiveness of DV’s platform in meeting advertiser needs.
The acknowledgment adds to a series of initiatives launched by DV to reinforce its support for news publishers and advertisers alike.
New Tools and Industry Collaboration
DV has recently introduced three new content categories: Sensitive Breaking News, Current Events, and Opinion & Editorial. These additions make it easier for advertisers to engage with diverse news content while maintaining control over brand suitability.
In another step toward industry collaboration, DV launched the DV News Accelerator Publisher Council. This council brings together leading publishers to shape standards, promote transparency, and build trust between advertisers and news outlets.
These initiatives are part of DV’s broader effort to create a healthier advertising ecosystem. Through its Media AdVantage Platform, DV combines media verification, ad performance optimization, and outcome measurement to maximize return on ad spend.
Looking Ahead
The winners of the Digiday Marketing and Advertising Awards Europe will be announced later this year. For DV, the finalist nomination is a testament to its ongoing innovation and leadership in ad tech, particularly in supporting responsible and effective advertising in the news sector.
For more information about DoubleVerify’s solutions, interested parties can reach out via email at sales@doubleverify.com.
About DoubleVerify
DoubleVerify (NYSE: DV) is a global leader in media effectiveness, using advanced AI to help brands achieve superior ad performance. DV supports the digital advertising ecosystem by promoting efficiency, transparency, and trust between buyers and sellers of media. To learn more, visit www.doubleverify.com.
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