Expandi and Kompass Join Forces to Revolutionize B2B Marketing
London and Paris— In a landmark partnership poised to redefine the B2B marketing and data landscape, Expandi Limited and Kompass have announced a strategic alliance. Expandi, a leading European B2B MarTech and AdTech provider, and Kompass, a global player in SalesTech and MarTech solutions, will combine their technologies and data expertise to shape the future of business connections worldwide.
This groundbreaking collaboration integrates the strengths of both companies to deliver innovative data-driven marketing, advertising, and sales solutions for businesses around the globe.
Creating a Holistic B2B Platform
At the core of this alliance is the integration of Expandi’s B2B Stars platform with Kompass.com, one of Europe’s most comprehensive and trusted B2B marketplaces. The fusion creates a powerful “find and be found” ecosystem, where companies can connect based on verifiable business criteria, such as financial ratings, verified reviews, and industry accolades.
This new unified platform aims to enhance global B2B matchmaking by providing businesses with transparent, accurate, and AI-augmented insights to build trust and accelerate growth.
Precision Advertising Across Kompass.com
Expandi’s advanced advertising technologies, including its proprietary AccountInsight solution, will be deployed across Kompass.com—one of the most trafficked B2B websites in Europe. This enables highly targeted digital advertising campaigns using a mix of firmographics, technographics, buyer intent signals, and geolocation data.
Under this agreement, Expandi is authorized to offer premium ad placements to its enterprise clients and global network of media agencies, maximizing exposure and conversion opportunities for B2B marketers.
Combining Intent Data for Deeper Buyer Insights
Another key advantage of the partnership is the integration of Expandi’s Cyance intent insights platform with Kompass’s AI-powered business intelligence and proprietary intent data. This synergy will provide companies with deeper insights into buyer behavior, allowing them to identify prospects earlier in the decision-making cycle and engage them with relevant messaging.
Multilingual and regionally adaptive, this combined data stream enhances predictive accuracy and enables more effective prospecting strategies across global markets.
Boosting ABM Capabilities with Global Data
Expandi’s award-winning ABM platform Jabmo will now include Kompass’s extensive database of over 60 million companies and 200 million contacts across more than 70 countries. Enriched with AI-generated business attributes, this integration enhances targeting precision for marketers aiming to connect with micro-enterprises and expand into regions previously underrepresented in ABM strategies.
This global dataset empowers marketers with a broader, more accurate view of potential accounts, enabling personalized campaigns at scale.
Strengthening Analytics for Smarter Decisions
Kompass’s SalesTech suite, including its flagship EasyBusiness solution, will leverage analytics from Expandi’s B2B Stars platform. This includes access to company reputation scores and AI-enhanced reports for over 3 million businesses in Europe and the U.S.
These analytics provide actionable intelligence on company performance, highlighting strengths and pain points using one of the world’s most robust databases of verified B2B customer reviews.
Executive Perspectives on the Alliance
Raffaele Apostoliti, Founder & CEO of Expandi Limited, stated, “This partnership is a natural fit between two leaders in their respective fields. By integrating our advanced marketing technologies with Kompass’s vast global data resources and Martech solutions, we are creating a unique ecosystem that will redefine how businesses connect and grow in the digital age.”
Patrick Coupier, CEO of Kompass Group, added, “Kompass has always been at the forefront of providing trusted business data for companies worldwide and smart MarTech and SalesTech SaaS solutions. By joining forces with Expandi, we’re combining our global Smart Data capabilities with cutting-edge marketing and advertising technologies to offer even more powerful, insight-driven solutions. Together, we’re redefining how businesses find, connect with, and convert their ideal B2B prospect, locally and globally.”
About Expandi Limited
Expandi Limited is a global leader in B2B MarTech and AdTech, known for its award-winning platforms such as Jabmo (ABM), Cyance (intent data), AccountInsight (programmatic advertising), and B2B Stars (AI-powered business directory). The company supports some of the largest B2B enterprises and global media agencies with intelligent marketing and advertising solutions driven by data insights.
About Kompass
Kompass is a trusted global B2B SalesTech and MarTech enabler, offering GDPR-compliant data on over 60 million companies and 200 million contacts. With more than 4 million unique monthly visitors to its marketplace, Kompass delivers smart prospecting tools, lead generation platforms, and advertising services that help businesses grow both locally and internationally.
This article is inspired by content from Business Wire. It has been rephrased for originality. Images are credited to the original source.