Expandi Limited, a prominent name in the B2B MarTech and AdTech domain, has announced a strategic partnership with Kompass, a globally recognized leader in B2B SalesTech and MarTech solutions. This alliance is set to transform how businesses connect, market, and grow by harnessing advanced technology and comprehensive data resources.
Key Areas of Collaboration
Innovative B2B Platform
The partnership marks the integration of Expandi’s B2B Stars platform with Kompass.com, one of Europe’s most reliable B2B marketplaces. This collaboration aims to create a holistic ‘find and be found’ solution, allowing businesses worldwide to connect with credible partners. The platform will utilize verified reviews, financial ratings, and industry accolades to establish trustworthy connections.
Targeted Advertising on Kompass.com
Expandi’s cutting-edge digital advertising solutions, notably AccountInsight, will be deployed on Kompass.com, one of the most high-traffic B2B websites in Europe. Advertisers will gain from precise targeting capabilities using firmographics, technographics, intent signals, location data, and more, offering unmatched reach and relevance. Expandi has been entrusted by Kompass to offer this new premium placement to its direct clients in the enterprise sector and to its network of global media agencies.
Intent Data Synergy
The partnership will also see Expandi’s Cyance multi-language intent insights platform enriched with Kompass’s real-time business intelligence powered by AI and generated Intent Data. This synergy will provide businesses with deeper insights into buyer behavior, enabling them to identify opportunities early in the decision-making process.
Data Integration for ABM Excellence
Expandi’s award-winning ABM platform, Jabmo, will now incorporate Kompass’s extensive database of over 60 million companies and 200 million contacts across 70+ countries. This integration will enhance Jabmo’s targeting capabilities for B2B marketers aiming to reach both micro businesses and additional regions of the world not yet covered by the current platform.
Advanced Analytics for Business Insights
Kompass’s flagship solutions, including EasyBusiness, will integrate analytics from B2B Stars on over 3 million companies in the US and Europe. This includes the Corporate Reputation Score and AI-optimized company reports that highlight strengths and weaknesses based on the world’s most comprehensive database of verified B2B reviews.
A Game-Changing Alliance
The partnership between Expandi Limited and Kompass represents a significant milestone in the evolution of B2B marketing and data-driven solutions. By combining Expandi’s expertise in MarTech and AdTech with Kompass’s unparalleled business intelligence resources, this alliance will empower businesses to achieve new levels of efficiency, precision, and growth.
This alliance is set to redefine the future of B2B marketing by delivering unmatched value through innovation, precision targeting, and actionable insights.
Raffaele Apostoliti, Founder & CEO of Expandi Limited, commented: “This partnership is a natural fit between two leaders in their respective fields. By integrating our advanced marketing technologies with Kompass’s vast global data resources and martech solutions, we are creating a unique ecosystem that will redefine how businesses connect and grow in the digital age.”
Patrick Coupier, CEO at Kompass Group, added: “Kompass has always been at the forefront of providing trusted business data for companies worldwide and smart MarTech and SalesTech SaaS solutions. This partnership marks another key step in this long tradition of innovation. By joining forces with Expandi, we’re combining our global Smart Data capabilities with cutting-edge marketing and advertising technologies to offer even more powerful, insight-driven solutions. Together, we’re redefining how businesses find, connect with, and convert their ideal B2B prospects, locally and globally.”
Note: This article is inspired by content from https://via.ritzau.dk/pressemeddelelse/14423452/expandi-limited-and-kompass-announce-strategic-alliance-to-transform-b2b-marketing-advertising-and-data-solutions?publisherId=90456&lang=en. It has been rephrased for originality. Images are credited to the original source.