In an ambitious move to capture the attention of digitally savvy Indian homeowners, Fenesta has embarked on a novel advertising journey by leveraging Connected TV (CTV) advertising on JioHotstar during the highly popular IPL 2025. This strategic campaign, part of Fenesta’s broader FineFinerFenesta initiative, aims to highlight the critical importance of making informed decisions when selecting windows and doors, focusing on key attributes such as durability, protection, and reliable customer service.
Campaign’s Core Message
The campaign’s central message is delivered through a relatable and humorous storyline that follows a young couple’s home design journey. This narrative has resonated well with aspirational Indian homeowners, providing them with a reflection of their own experiences and aspirations. By connecting with this audience, Fenesta emphasizes the long-term value of choosing quality and premium solutions over ordinary options.
Expanding Reach through CTV
In this new phase, Fenesta has strategically chosen to broadcast a 15-second version of their campaign during IPL matches. This choice is aimed at enhancing brand recall during one of India’s most-watched sporting events, ensuring that the message reaches a wide audience in metro cities and expanding urban areas. The focus on CTV advertising allows Fenesta to target digitally engaged viewers who are increasingly consuming content through connected devices, thus positioning the brand at the forefront of modern advertising trends.
Insights from Fenesta’s Marketing Head
“At Fenesta, we are driven by a belief in delivering lasting value through quality, design, and service,” stated Susmita Nag, Head of Marketing at Fenesta. “The FineFinerFenesta campaign champions that belief—encouraging consumers to go beyond ordinary choices and embrace premium, future-ready solutions. Replacing ‘Finest’ with ‘Fenesta’ is a symbolic affirmation of our commitment to excellence and the enduring trust we build with our customers.”
Cinematic Expansion
Beyond the digital realm, Fenesta is also expanding its reach to over 500 cinema screens across the nation. By strategically placing advertisements during the releases of major films such as Kesari 2, Raid 2, and Thunderbolts, Fenesta ensures that its brand message reaches a diverse audience of potential homeowners and influencers. This omnichannel approach underscores the brand’s commitment to connecting with consumers through multiple touchpoints, enhancing visibility and engagement.
The Power of Omnichannel Strategy
Fenesta’s comprehensive strategy highlights the power of combining digital and traditional advertising methods to maximize reach and impact. By integrating CTV advertising with cinema placements, the brand taps into both modern and classic viewing experiences, ensuring that it remains relevant and top-of-mind for its target audience.
Conclusion
Through its innovative advertising approach, Fenesta is set to strengthen its position as a leader in the windows and doors industry, offering aspirational homeowners compelling reasons to choose its products. The campaign not only aims to increase brand awareness but also reinforces Fenesta’s reputation for quality, reliability, and superior customer service.
Note: This article is inspired by content from https://www.bwmarketingworld.com/article/fenesta-expands-its-reach-with-ctv-advertising-during-ipl-2025-556184. It has been rephrased for originality. Images are credited to the original source.