Acquisition to enhance luxury hospitality by creating unforgettable experiences for guests and fostering meaningful connections for brands
September 12, 2024 12:00 PM Eastern Daylight Time
AUSTIN, Texas–(BUSINESS WIRE)–KEY.co, the leading platform for curated luxury vacation rental homes with personalized in-home services and local experiences, has acquired Experientials, a pioneer in brand activation and product integration. The acquisition will transform how guests experience vacation rental homes, blending high-end properties with premium products from the world’s top emerging brands to create unforgettable stays.
“Integrating brand activations into KEY.co homes is a creative advertising model that allows us to help emerging brands create tasteful, hands-on and value-added experiences for guests.”Post this
Experientials founder and CEO Travis Lubinsky has joined KEY.co as president of the newly formed KEY.co Experientials division.
The acquisition will further elevate KEY.co offerings by integrating top-tier products and brand activations into its homes. Guests can expect a blend of luxury accommodations with premium brand experiences, from enjoying their morning coffee with top-quality brews and preparing meals with high-end cookware to discovering new beverages and snacks and rejuvenating with cutting-edge workout equipment.
KEY.co is known for its rigorous curation process; thousands of professionally managed properties are meticulously reviewed with only the finest selected for listing. Whether it’s a stunning beachfront villa, a charming mountain retreat or a chic urban apartment, each property is hand-picked for its location, quality, design and amenities.
“This acquisition will allow us to accelerate our growth and be the first to market with a model that blends luxury homes with curated brand experiences,” said Kim Lalande, founder and CEO of KEY.co. “Integrating brand activations into KEY.co homes is a creative advertising model that allows us to help emerging brands create tasteful, hands-on and value-added experiences for guests.”
KEY.co will use advanced data analytics to optimize brand placements, address property managers’ needs and enhance overall guest satisfaction.
“We are enhancing luxury hospitality and brand marketing by creating unforgettable experiences for consumers that will foster deep connections with brands,” said Lubinsky. “This is a unique opportunity for brands to reach luxury consumers in a way that is welcome and meaningful.”
KEY.co is the leading platform for curated luxury vacation rental homes with personalized in-home services and local experiences. More than 7,000 vetted homes are available in over 80 destinations throughout the United States, the Caribbean, Mexico and Canada. Guests can find the ideal luxury vacation rental home and access a variety of in-home services and local experiences to enhance their stay all through a single platform. KEY.co also blends its luxury vacation rental homes with curated brand experiences, offering brands in-home marketing activations and enabling guests to experience a variety of carefully selected luxury products. KEY.co is headquartered in Austin, Texas. More information can be found at KEY.co.
Contacts
Steve Honig
The Honig Company, LLC
212-401-4875
press@honigllc.com
source link – https://www.businesswire.com/news/home/20240912995154/en