Meta Announces Global Virtual Marketing Summit for March 11
Meta Platforms is gearing up to host its highly anticipated Marketing Summit Online 2026 on March 11. This virtual event will unite marketing professionals, brand executives, and digital creators from across three continents to explore the latest advancements in AI-powered advertising strategies and tools.
The summit’s agenda, scheduled from 10:00 a.m. to 11:30 a.m. Central European Time (CET), promises a dynamic lineup of presentations from top Meta executives, influential brand leaders, and renowned agency experts. Attendees will gain exclusive insights into Meta’s evolving product roadmap, the transformative role of artificial intelligence in marketing, and new tools designed to drive campaign performance and business growth.
Key Sessions and Featured Speakers
The Marketing Summit Online 2026 will open with a keynote address from Goksu Nebol-Perlman, Meta’s Vice President of Product Marketing, who will unveil the company’s vision for its next-generation marketing products. The session aims to offer a comprehensive overview of how AI is being woven into Meta’s suite of advertising solutions, creating new possibilities for brands and agencies alike.
Other featured sessions will focus on vital topics such as performance measurement strategies, expanding businesses on a global scale, and the increasing significance of business messaging in reaching customers. These discussions are poised to help professionals navigate an advertising landscape that is rapidly being reshaped by automation and data-driven decision-making.
Collaboration between creators and brands takes center stage with a joint presentation by Cecilia Dias, Chief Marketing Officer of PepsiCo, and creator Paulo Aguiar. Their session will explore innovative models for brand-creator partnerships and highlight how authentic creator content can amplify brand messaging and customer engagement.
The speaker roster also includes:
- Alex Schultz, Meta’s Chief Marketing Officer and VP of Analytics
- Derya Matras, Meta’s VP of EMEA
- Jimmie Stone, VP and Global Head of Creative Shop at Meta
- Ryosuke Kogure, VP of Digital Marketing Strategy at Shiseido
- Viktoriia Bulgak, VP of Business Development at Genesis Group
- Stephan Loerke, CEO of the World Federation of Advertisers
Expanding the AI-Powered Creator Marketing Ecosystem
This summit arrives on the heels of Meta’s ambitious push to expand its AI-powered creator marketing infrastructure. The company recently announced the global rollout of its Creator Marketplace, which was previously available in 19 countries. This platform serves as a crucial bridge between brands and digital creators, enabling more effective collaborations and enabling brands to tap into the creative power of influencers worldwide.
Additionally, Meta has introduced an ads performance indicator badge that leverages artificial intelligence to highlight creators who are predicted to deliver exceptional advertising results for specific brands. This badge is designed to help brands identify the most effective partners for their campaigns, based on predictive analytics and historical performance data.
Performance Metrics Highlight the Power of AI-Driven Ads
Meta’s internal data underscores the tangible benefits of AI-enhanced advertising. According to the company, partnership ads—ads created in collaboration with creators—achieved a 19% lower cost-per-acquisition and a 13% higher click-through rate compared to standard campaigns. Ads featuring authentic creator testimonials also saw significant gains, with a 7.5% higher offsite conversion rate and a 9.6% higher offsite click-through rate versus business-as-usual campaigns.
These results demonstrate the growing value of integrating creator content and AI-driven optimization into digital advertising strategies, as brands strive to achieve greater efficiency and engagement in a competitive landscape.
How to Participate in Meta’s Marketing Summit
Marketing professionals, brand strategists, and digital creators interested in staying at the forefront of AI-driven advertising are encouraged to register for the “Meta Marketing Summit Online 2026.” The event offers a unique opportunity to connect with industry leaders, gain early access to Meta’s latest tools and strategies, and network with peers from around the world.
To secure your spot and learn more about the event, visit Meta’s official registration page.
Industry Context and Ongoing Innovation
The announcement of this summit reflects Meta’s ongoing commitment to innovation in the marketing space. The company continues to invest in AI, automation, and creator-driven campaigns to help brands achieve better outcomes and more meaningful customer relationships. As digital marketing evolves, events like the Meta Marketing Summit Online 2026 play a crucial role in shaping the future of advertising and ensuring that professionals are equipped with the knowledge and tools they need to succeed.
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