What’s mobile marketing?
More than 50% of web traffic comes from mobile, ipad and cell phones. Marketing we do by using smartphones and networks in one it’s an electronic advertisement through text,videos, voice messages.mobile marketing channels includes local based services and gps messaging and many more.
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Why is mobile marketing so effective?
- Instant- Mobile marketing is so effective because we can use it instantly, from anywhere and any time.
- Reach- It increases the overall reach of marketing. Through mobile marketing it’s easy to reach more and more people.
- Interactive- We can make it more interactive and appealing by using videos, voice messages, images and that’s the reason that mobile marketing is very effective.
- Location aware- we can target particular people of particular location with the help of GPS system it’s called location aware. It makes mobile marketing more effective.
- Brand loyalty- when different people see those advertisements, or our target audience receive those particular advertisements it helps to increase overall brand loyalty of people.this is another plus point of brand loyalty.
- Cost effective- if you compare the cost of mobile marketing to other marketing types you’ll see that the cost of mobile marketing is very less compared to other marketing in the market. It costs very little compared to traditional marketing. The only needed things are some apps to promote. Because here we don’t have to go to the wholesaler and retailer other than the customer where the customer directly gets to know about it. That’s the reason that mobile marketing is very effective.
- Direct communication- in mobile marketing there’s no middle man. Sellers directly talk to the customer which also increases the effectiveness of marketing.
- High response rate- it’s very easy to get response from audience cause you can use your smartphone anywhere. And because of that the rate of response has become so high in mobile marketing.
- Option in marketing- we can do optional marketing in mobile marketing like we can choose our potential customer and make efforts only for them. We can select particular places,people, even timing, in gaming, practically we can do marketing everywhere thanks to mobile marketing.
- Unique individual marketing metrics/ mobile personalization- for two different individuals we can create two different customized advertisements thanks to mobile marketing.
- Media influence- we can advertise our product by collaborating with e-celebs,or creating links on social media.
- Voice search adaptation- 40% of adults using voice search instead of typing it helps to increase the connectivity of people.
Those are the reasons that mobile marketing is effective and popular nowadays.
Types of mobile marketing:
- Short message services or SMS( sms effective marketing)- it’s a very old and effective technique, we have been using this technique since the beginning of the mobile era. We can do marketing using this particular process. Till now you’ll see that big companies are advertising their offers through SMS, even banks do marketing through SMS.
- Multi media services or MMS(- in this application we can do marketing through audio,video etc.
- Mobile web application – web application means websites by which we can do advertisements. Or we can use apps even if we can use our own apps here(only if we have).it makes communication more easy.
- Location based marketing- we can do marketing at any particular location with the help of these marketing.
- Qr code- it’s a new technique with the help of QR code or bar scanner we can do advertisement.
- Voicemail- what tele callers are using is called voicemail, they just record the content that needs to be delivered and send them and we hear it.
- Mobile shopping- present generation like genz’s don’t like to go outside for shopping specially after the pandemic. Even the previous generation is also a bit hesitant while going out for things and here comes mobile shopping and it’s going rapidly.70% of people in the present day prefer online shopping over offline shopping.
- Mobile banner ads- we can make ads and present them on websites,apps and social media.
- Mobile email engagement- 70% of people use email to discuss important details and exchanges because of security purposes and it’s the perfect place to advertise and show professionalism and authenticity of the company.
- Mobile wallet adaptation- people use online payment methods more than cash or check nowadays because it provides that certain security for the customer also indecent like forgetting wallet at home don’t happen and it helps people from some certain embarrassment. And this is the reason mobile wallet usage is increasing up to 70%.so businesses that integrate mobile wallet functionality increase the overall good experience and satisfaction of customers.
- Mobile gaming revenue- in present day mobile gaming companies are generating billions of revenue per year with the help of in-purchases accounting. It helps to create a significant portion of their revenue. This highlights the opportunities in capitalizing gaming and giving sponsorship can make huge profit.
Strategies of mobile marketing:
- Awareness– first we need to spread awareness about the power of social media and gaming apps.
- Engagement– we can share forms or fun Q&A round or commenting on social media or taking reviews to create more engagement of our customer.
- Consideration– we need to be considerate and take care of likes and dislikes of our customers. It helps to increase their loyalty and satisfaction.
- Conversation– we need to convince and convert them and need to make the conversion process easy, appealing and more beneficial for them to grow their interest.
- Loyalty– we need to update our ads and products according to the preface of our customer to keep them loyal.
Benefits:
Benefit of advertiser-
- They can manage their business through mobile and it’ll be easy to expand.
- Can make and take rapid advantage of rapid growth of m-commerce.
- Can make greater engagement and revenue in a short time.
- Can drive web traffic to your m-site and app through mobile.
To publishers-
- It’s easy to launch and sell products with the help of affiliated campaigns with big brands like amazon.
- Can get market leading and flexible commissions, including CPA (cost per action), CPL (cost per lead) and CPI (cost per install).
- Easy to get, simple SDK’s for all mobile programs.
- Easy to track sales, leads and installs with the help of mobile and smart gadgets.
- We can track particular ads and track them in real time.
- Optimize earrings from all mobile inventory.
Services of mobile marketing:
- Optimized mobile website- We need to make sure that our website is mobile friendly and works seamlessly since 70% of web traffic comes from mobile users. A responsive design which can change its size according to the screen enhances user experience.
- SMS Marketing campaigns– it’s easy to reach the customer easily with the help of text messages. Value offer, discount and beneficial deals like this attract audience and encourage engagement of audience.
- Location based targeting – we can target the audience with the help of their location and it helps to improve communication and be able to meet their expectations and requirements.
- Mobile Advertising – if you have your own app you need to optimize the user engagement in your app and make sure that your app is user friendly.
- Social media integration – social media have a very powerful impact now days as people are so much influenced by e-celebs so it’s easy to target them by running campaigns on social media or by collaborating with e-celebs.