In a recent survey conducted by the All In Census, it has been revealed that a significant 78% of individuals working within the advertising sector express satisfaction with their roles. The census, which included responses from 14,000 professionals across marketing agencies, media owners, tech firms, and brand marketing teams, provides a comprehensive insight into the current state of the advertising industry. Launched in 2021 by the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA), the survey aims to shed light on the working conditions and sentiments within the industry. One of the key findings from the survey is that 40% of respondents believe there is a necessity for the industry to undertake further measures to build trust among its workforce. Additionally, the advertising industry’s Employee Net Promoter Score (eNPS) stands at +6%, indicating a moderate level of willingness among professionals to recommend a career in advertising to others. Sharon Lloyd Barnes, Commercial Director and Talent and Inclusion Lead at the Advertising Association, underscored the importance of ongoing efforts to enhance workplace conditions for all employees. She commented, “This latest set of data underlines the importance of continued focus on improving the workplace for all. While progress has been made, thanks in part to the industry-wide effort around key actions, there is always work to be done.” The All In Census data serves as a foundational element for the All Inworking groups, guiding the industry’s action plan towards attracting, nurturing, and retaining top talent. The survey also highlights that 59% of participants feel that hybrid working arrangements have improved their work/life balance, while 58% report increased productivity. Furthermore, 31% of respondents stated they experienced reduced burnout and fatigue. On average, professionals are working 2.6 days per week in the office, although they would prefer to reduce this to 2.1 days. However, those in client-facing roles, such as sales and C-suite positions, tend to spend more time in the office compared to working from home. In terms of representation within the industry, the census shows a positive trend with women now occupying 46% of C-suite roles, up from 43% in 2023 and 39% in 2021. The findings also indicate a reduction in the number of Black and Asian professionals leaving the industry due to discrimination or lack of inclusion, with figures dropping from 30% in 2023 to 24% for Black talent and from 21% to 19% for Asian talent. Interestingly, 18% of the All In respondents identified as belonging to an ethnic minority, compared to 14% of the overall UK working population. Despite these advancements, challenges remain, as 16% of Black respondents reported experiencing discrimination, followed by 12% of Asian respondents, 12% of Muslims, and 10% of women. The survey also explored the role of technology in the advertising industry, revealing that 63% of respondents are enthusiastic about incorporating AI into their roles. Nearly half of the participants (44%) believe AI has enhanced their effectiveness, while 22% completely disagreed with this sentiment. Additionally, 41% of respondents regularly use generative AI to complete tasks, whereas 39% reported never using it. Kathryn Jacob, OBE, Chair of the Inclusion Working Group, emphasized the importance of the All In Census in driving positive change within the industry. She stated, “This latest iteration of the All In Census is another tremendous effort by everyone involved. In encouraging thousands of people to have their say and analyzing the resulting data, we are taking positive action towards making advertising as welcoming an industry as possible for everyone.” For more insights and updates on the advertising industry, subscribe to martechtrend.com.
Note: This article is inspired by content from https://www.marketing-beat.co.uk/2025/05/12/all-in-census/. It has been rephrased for originality. Images are credited to the original source.