Sixth annual Driver Awards honor visionaries in revenue operations excellence
November 06, 2024 09:00 AM Eastern Standard Time
SAN MATEO, Calif.–(BUSINESS WIRE)–Openprise, the leader in RevOps data automation, today announced the winners of the sixth annual Data-Driven RevOps Awards, known as the Driver Awards. These distinguished awards celebrate standout professionals and teams who have demonstrated exceptional data-driven innovation across marketing, sales, and revenue operations in the past year.
“Openprise is honored to celebrate these RevOps trailblazers, our customers”Post this
“Openprise is honored to celebrate these RevOps trailblazers, our customers,” said Emily Salus, vice president of customer success and services at Openprise. “Every year, more marketing ops, sales ops, and RevOps professionals leverage our data automation platform to drive their organizations to new heights, highlighting the transformative power of RevOps. We’re proud to recognize their success.”
Data-Driven RevOps teams were announced as winners and runners-up in seven categories:
Driving Business Impact Award
Runner-up: Acquia
Winner: Denodo
Andrea Cerezales Franco, Business Operations Specialist
Alejandra Salgado Gutiérrez, Business Operations Analyst
Marcos Tomé Pernas, Business Operations Manager
The Denodo Platform is a leading data management software in the industry, enabling customers to manage their data at the speed of business. Given Denodo’s leadership in data management, it has an obvious appreciation for optimizing its own internal processes as seen through our recent partnership. As of one year ago, Openprise has assisted Denodo’s business operations team with automating its internal data management tasks such as cleansing, normalization, and deduplication, which identified and merged 20% of duplicate contacts and 55% of duplicate leads, improving data accuracy and efficiency within their workflows. Additionally, Denodo has seen a 57% reduction in unqualified leads sent to pre-sales, keeping valuable leads in the pipeline and achieving a 100% assignment success rate in lead routing, lowering manual reassignments by 60%.
Driving Creativity Award
Runner-up: Sysdig
Winner: Teledyne LeCroy
Chris Busso, Associate Vice President of Digital Transformation
Teledyne LeCroy, a leading manufacturer of advanced oscilloscopes, protocol analyzers, and other test instruments, quickly validates performance and debugs complex electronic systems. Their RevOps team previously relied on a fragile point solution to sync contract data—sell dates, warranties, and serial numbers—from its ERP to the CRM, taking three to four days. Now, with automation, this process takes 45 minutes. In just one year, Teledyne LeCroy scaled its operations for creating new records in Salesforce, delivering a 567% increase in efficiency.
Driving Data and Funnel Visibility Award
Runner-up: Health Catalyst
Winner: Broadcom
Jeremie Audran, Vice President, Marketing Technology
Jessica Huang, Head of Marketing Technology Implementation & Data Ops
Natasha Skibinsky, Director, Digital Marketing Technology
Broadcom Inc. is a global technology leader that designs, develops, and supplies a broad range of semiconductor, enterprise software, and security solutions. Contact-to-account matching is vital for the company’s sales and marketing activities, but outsourcing it to a third party restricted visibility and scalability. Broadcom cut matching time by 95%, reducing it from one day to just one hour. They also improved matching to over 78% while increasing the accounts volume 4x and contact volume by 7x.
Driving Efficiency Award
Runner-up: Clari
Winner: Rimini Street
Detrie Zacharias, Director, Global Operations
Rimini Street, a global leader in third-party support for mission-critical systems, transformed its marketing and data management teams’ list loading process and automated many manual tasks. What once required extensive effort can now be completed in an average of just five minutes per list, regardless of the number of records. Over the past two years, this automation has enabled the company to process 280,000 records (an average of 140,000 per year) across 2,065 lists. Additionally, Rimini Street’s marketing teams can now load attendee lists directly from the event floor. This automation reclaimed approximately 2,250 hours annually that were once spent on manual processing and reduced processing times by 93%.
Driving Evolution Award
Runner-up: SS&C Intralinks
Winner: Society of Petroleum Engineers
Melissa Noble, Marketing Automation Specialist
Neha Pathak, Sales Support and Advertising Traffic Specialist
Alyson Polsky, Marketing Automation and Research Manager
Ari Sanyal, Marketing Data Analyst
Society of Petroleum Engineers (SPE) is the largest individual-member organization serving engineers, scientists, managers, and other professionals in the upstream segment of the oil and gas industry. SPE successfully transitioned its persona management from Marketo to Openprise, streamlining operations and alleviating the need for troubleshooting. This shift empowered SPE staff to concentrate on utilizing these personas more effectively, enhancing their strategies in key areas such as acquisition, engagement, and conversions. The team has streamlined their operations to just a few minor checks, making the process nearly maintenance-free and freeing them from the time-consuming task of resolving campaign issues. As a result, SPE achieved a significant increase in open rates for their Distinguished Lecturer campaign by focusing on a specific persona rather than a broader audience, allowing the campaign to be more tailored and personalized.
Driving Stack Optimization Award
Runner-up: Splunk®
Winner: Alight Solutions
Todd Linden, Sr. Mgr. Marketing Operations and Automation
Alight is a leading cloud-based human capital technology and services provider for many of the world’s largest organizations and over 35 million people and dependents. Through the administration of employee benefits, Alight helps clients gain a benefits advantage while building a healthy and financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, absence management, and navigation.
Alight reduced time spent on data-related tasks by over 40%, improving data accuracy and consistency. With more automated workflows, they cut lead response time from 30 days to two days or less and simplified routing maintenance by 90%, making the process easier to manage. This streamlined automation also reduced list loading issues, saving the marketing automation team an average of six person-hours per week.
Rookie of the Year Award
Runner-up: Denodo
Winner: JumpCloud
Elizabeth Aksamit, Revenue Systems Analyst
Omkar Joshi, Marketing Operations Specialist
Phuong Pham, Senior Director, Marketing Operations
Madeline Sanderson, Engineering Manager
Holden Southard, Marketing Operations Specialist
JumpCloud delivers a unified open directory platform that makes it easy for IT teams and MSPs to securely manage identities, devices, and access. The company streamlined data management through automated data deduplication and enrichment. By cleaning and standardizing the entire database every five minutes, the marketing operations team reduced workloads by 15%. Automated deduplication process eliminated approximately 22,000 duplicate records without manual reviews. Additionally, real-time data enhancement from multiple vendors now enriches 70,000+ contacts and 10,000+ accounts, improving routing and minimizing form fill friction by reducing required fields.
About Openprise
Openprise is a leader in revenue operations (RevOps) data automation, helping companies transform their data into action at scale. We pioneered the first end-to-end, no-code RevOps Data Automation Cloud purpose-built for non-programmers to integrate and unify siloed data and automate key go-to-market processes. Our single cloud platform aligns marketing, sales, and customer success teams and simplifies their technology to deliver fast and efficient revenue growth. Revenue leaders from Fortune 500 and fast-emerging enterprise companies depend on Openprise and our industry-leading partner ecosystem to drive competitive advantage. To learn more, visit www.openprisetech.com and follow us on LinkedIn, X, and Facebook.
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