Puja Vohra, a seasoned television marketing executive renowned for her strategic prowess in the industry, is set to make a significant impact at Fox Corporation. Starting June 16, Vohra will step into her new role as Chief Marketing Officer and Executive Vice President of Ad Sales, reporting directly to Jeff Collins, the President of Ad Sales, Marketing, and Brand Partnerships at Fox Corporation.
A Strategic Appointment
Jeff Collins expressed his enthusiasm for Vohra’s appointment, highlighting her extensive experience in both B2B and B2C marketing. “Puja’s perfectly suited to this role to shape and amplify our portfolio’s value proposition in the marketplace,” Collins stated. Her appointment comes at a crucial time for Fox, as the company aims to strengthen its market presence and enhance its advertising sales strategies across its diverse portfolio.
Responsibilities and Expectations
In her new capacity, Vohra will spearhead marketing strategies tied to the ad sales efforts across Fox’s array of assets, including Fox Entertainment, Fox News, Fox Sports, and Tubi. Her primary focus will be on positioning the value of Fox’s offerings in a way that resonates with both advertisers and consumers. “I’m thrilled to join Jeff and the team at this exciting time for Fox Corporation,” Vohra remarked. “The momentum behind the portfolio is palpable, and I look forward to working with our talented marketers to drive growth and unlock new opportunities across the company.”
A Proven Track Record
Vohra’s move to Fox comes after a successful tenure at Paramount Global, where she served as Executive Vice President of Marketing for the Paramount+ streaming service. At Paramount+, Vohra was instrumental in supervising campaigns for a variety of programs, including “Landman,” “Tulsa King,” “Lioness,” and “MobLand.” Her expertise in driving strategic marketing initiatives has been evident throughout her career. Prior to her role at Paramount+, she held the position of Executive Vice President of Brand Marketing and Strategy at Showtime, where she worked on notable series such as “Yellowjackets,” “Dexter: New Blood,” and “The Chi.”
Diverse Experience
Before joining Paramount, Vohra was the Chief Marketing Officer at Warner Media’s truTV, where she played a key role in revitalizing the network’s brand image and marketing strategies. Her career also includes significant marketing positions within NBCUniversal, further solidifying her reputation as a marketing powerhouse. Born and raised in India, Vohra began her marketing career with roles at Seagram India and MTV India, where she honed her skills and laid the foundation for her impressive career trajectory.
The Road Ahead
As Vohra embarks on this new chapter at Fox, she brings with her a wealth of experience and a fresh perspective that is expected to invigorate the company’s marketing and advertising efforts. Her leadership is anticipated to not only enhance Fox’s market position but also to create new opportunities for growth and innovation across its varied platforms.
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Note: This article is inspired by content from https://variety.com/2025/tv/news/puja-vohra-foix-cmo-advertising-sales-1236417834/. It has been rephrased for originality. Images are credited to the original source.