In a move set to reshape the marketing landscape in Australia, seasoned industry veteran Sean Cooper has unveiled his latest venture, Data Intelligence. With three decades of experience under his belt, Cooper aims to revolutionize the intersection of technology and marketing, offering a unique solution for clients to harness the power of data and marketing technology (martech).
Data Intelligence: A Marketer’s Paradigm Shift
Marketers and advertisers across Australia are poised to benefit significantly from Cooper’s wealth of experience and his agency’s innovative approach. Data Intelligence stands out as an independent agency, boasting a team with a collective experience of a century across diverse industries. The agency’s core proposition aligns seamlessly with the growing significance of data in shaping successful, data-informed business strategies.
Unveiling the Data Conundrum
In a critical assessment of existing data management strategies, Cooper highlighted a common challenge faced by organizations. Despite the widespread ambition to activate more data, a staggering 89% of them struggle to unlock its full potential. This revelation underscores the pressing need for a transformative solution, and Cooper aims to fill that gap with Data Intelligence.
Cooper emphasized the crucial role of Data Intelligence in enabling clients to fully tap into their data’s potential. The overarching goal is to assist companies in leveraging their data strategically to optimize various facets of their business, including marketing, advertising, and media strategies. The agency aspires to empower businesses to use data intelligently for enhancing brand awareness, promoting products and services, and acquiring new customers.
Empowering the 11%: Data-Driven Success
Sean Cooper outlined his vision for Data Intelligence, stating, “Data Intelligence will help its clients join the 11% that harness the full potential of their data.” The agency’s mission is to guide companies in using data to shape their marketing, advertising, and media strategies effectively.
Navigating the Tech-Marketing Nexus
Data Intelligence commits to simplifying the intricate connections between technology and marketing, irrespective of tech stacks, media partners, advertising service agencies, and martech vendors. Cooper confidently declared, “We have developed a systematic approach to solving marketing problems with the intelligent use of data,” with a key focus on platform, governance, and growth.
The agency’s transformative approach involves analyzing and assessing clients’ specific data maturity, capabilities, and needs before proceeding with the process. Practical steps include data audits, rectifying data integrations, and ensuring data availability. Data Intelligence will offer impartial recommendations on analytics tools, customer data platform (CDP) selection and deployment, or even developing a CDP if necessary.
Tailored Solutions for Every Client
Data Intelligence doesn’t adopt a one-size-fits-all approach. Instead, the agency aims to deliver bespoke solutions for each client, encompassing customer segmentation, graphical analysis, offer optimization, media mix modeling, and measurement.
Despite being a newcomer, Data Intelligence operates independently from its sibling, the Audience Group. Sean Cooper’s visionary approach to unlocking data’s potential paints a promising picture for the future of marketing strategies in the Australian landscape.