Scowtt Raises $12M to Advance AI Advertising Platform
Seattle-based startup Scowtt has announced the successful completion of a $12 million Series A funding round aimed at transforming the performance marketing industry through its AI-powered advertising optimization platform. The round was led by Inspired Capital, with additional participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures.
Founded in 2024, Scowtt is taking a bold approach toward revamping the $300 billion performance marketing sector. Its platform utilizes advanced predictive AI models that help advertisers achieve higher returns on paid media by optimizing ad campaigns using real-time signals derived from first-party CRM data.
Redefining Advertising with Predictive AI
Unlike traditional advertising technologies that depend on proxy signals and historical data, Scowtt’s solution taps directly into a company’s CRM data. This allows advertisers to shift from reactive strategies to proactive, predictive advertising that identifies high-value leads and conversion opportunities without requiring major operational changes or new platform integrations.
“After nearly 20 years working on advertising platforms at Meta, Google, and Microsoft, I witnessed firsthand the limitations of current enterprise advertising,” said Eduardo Indacochea, CEO and Founder of Scowtt. “These platforms are optimized for their own success, not that of the advertiser. With Scowtt, we’re leveraging AI to unlock the full potential of first-party data and deliver performance gains that weren’t previously possible.”
Remarkable Results Across Industries
Several brands are already seeing impressive gains through Scowtt’s AI-driven approach:
- LaserAway reported a 59% increase in Purchase Return on Ad Spend (ROAS) after applying Scowtt’s predictive models to its CRM data, shifting focus from platform-based proxies to real purchase likelihoods.
- Advanced Hair Restoration experienced a 64% boost in Purchase ROAS by leveraging CRM pipeline stages for predictive modeling, helping identify leads most likely to convert into high-value clients.
- A leading education advertiser achieved a 38% increase in ROAS by modeling enrollment propensity using CRM lifecycle signals, which enhanced real-time performance across both search and social channels.
A Seamless, Cross-Platform Solution
One of the key advantages of Scowtt’s platform is its seamless integration into existing workflows. It operates in the background across major advertising channels—including search, social, and media—without requiring advertisers to reconfigure their current systems. This passive operation makes it accessible and scalable for enterprise-level brands looking to maximize efficiency without disruption.
Scowtt’s long-term vision extends beyond just ad optimization. The company is working toward creating a comprehensive growth operating system. This closed-loop framework would allow businesses to automate marketing performance using CRM-based intelligence, while incorporating Agentic AI to not only identify but also execute sales opportunities.
New Era for a Post-Cookie Advertising World
As the industry moves away from cookie-based tracking and look-alike targeting, Scowtt’s model offers a timely solution. By analyzing proprietary CRM data and other first-party insights, the platform predicts which prospects are most likely to convert, enabling advertisers to make smarter, more informed decisions. This marks a significant shift from the reactive strategies that have dominated the past two decades of digital marketing.
“The Scowtt team represents the best of enterprise adtech,” said Lucy Deland, General Partner at Inspired Capital. “Their deep understanding of both the technical infrastructure and the real-world challenges advertisers face positions them to lead the next wave of innovation in advertising technology.”
About Scowtt
Scowtt is redefining how enterprise advertisers optimize paid media. Based in Seattle and founded in 2024, the company has quickly made its mark with an AI-driven platform that uses first-party CRM data to generate predictive signals in real-time. These insights help improve lead quality, reduce customer acquisition costs, and accelerate revenue growth. With backing from top-tier investors, Scowtt is poised to become a major player in the evolving world of performance marketing.
To learn more about Scowtt and its offerings, visit www.scowtt.com.
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