Influencer marketing is one specified person promoting a particular company’s products and services through social media platforms. Influencer marketing booming the internet world nowadays. But it started in 2019 with the constant growth of social media like Instagram, Facebook, X, YouTube, WeChat, Reels, TikTok, etc. Statistics show that in 2023 influencer economy value increased to $21.2 million. In our digital world everything you get through online. Most customers nowadays buy products online also they are influenced by the most famous social media influencers. Social media creates a crucial impact on the customers. Influencers make impressive content to increase traffic. In 2022 survey reports show that above 2000 influencers’ innovative content yarn the best and positive ROI on many brands.
What is an influencer?
Influencers are normal people, but they show their special talents for increasing followers on their social media accounts. Most influencers have a special niche to use to attract traffic and they use different niches like fitness, parenting, glamour, fashion, sports, daily news, politics, etc., Moreover, they are actively on social media platforms for posting new content every day or for their comfortable times. Most of the actors nowadays spend time promoting various brands. Social media is the biggest platform to show the talents of everyone in the world.
How does influencer marketing deal with companies?
Influencers deal with two ways:
The first step is known as a brand deal. In this way, the influencer gets paid for posting a particular brand’s product and services with different content. In this way, they get four to five figures amount for per post. This method is commonly used by every influencer, even the small and medium-level following influencers also deal with this method.
The second step is most commonly used by every influencer, it is also called affiliate marketing. In every post have the link for the purchase gateway. If customers see the post and like to buy the product, they directly use that link to purchase. The influencers get a commission based on the product sold.
How Much are Influencers Paid?
The pay is based on the content value, and how many followers they have, under the traffic condition. There are different kinds of influencers based on their content. Mostly celebrities and glamour models are easily trafficked. Some influencers slowly get their followers based on their content. Some social media influencers get $100 for 10000 followers. Some influencers get monthly $5000 from their affiliate links and posting a variety of content. Payment is fully based on your hand of followers, how many followers you get, and how much amount you will get.
Difference between influencer marketing and celebrity endorsements?
Influencer marketing and celebrity endorsements are quite different. Celebrity endorsements are when big companies pay celebrities to promote the brand’s products. Celebrity endorsements usually happened on long time before the first media developed. But influencer marketing is different, the companies choose the best influencers to make deals for promoting the product, the commission-based under the posting of the content, and clicking the affiliate links. Moreover, influencer marketing easily gets the ROI better than celebrity endorsements.
Influencer Marketing Statistics
Influencer marketing interest has grown the level of development of social media platforms. Here some research conducted on marketing statistics produced interesting results. Here we see about the marketing statistics.
Teens are attracted by influencers better than celebrities.
Brand promoting is difficult to do before the social media arrival. But now the influencers do the work for the branding companies. They influence the people to buy the products. More than 70% of teens are influenced by social media celebrities than the cine and sports celebrities. Most teens are following models, bikers, fitness trainers, and TikTok content creators. Companies are using them as business promoters and make them openly speak with their followers about their brands.Â
Most Women get Advice from social media
Companies are fully focused on women customers and most marketers are following that strategy of attracting women followers to increase sales. Most companies fully focused on producing products based on women customers. Social media influencers who have more women followers get more advertisement deals from the brands. Around 78% of women are influenced by social media like Instagram, Facebook, and YouTube, moreover, they get advice from social media platforms. Nowadays most women purchase products due to social media influencers.
Customers Depend on Influencers’ Reference
The statistics show that most customers like to get advice from their influencers and also they follow that advice by asking without questions. More than 49% of customers depend on the influencer’s references on the particular products. Init 40% of customers purchased the products that the influencer referred from Instagram and YouTube. Many customers have trust in their influencers the reason they buy referential products without any doubts. Moreover, influencers make them purchase whether the products are needed or not. That’s why famous brands approach influencers to promote their products.
Influencers Marketing TikTok Statistics
Chinese products of TikTok are most famous among people and influencers, and most companies use TikTok to promote their brands. In 2023 the value of TikTok to the brand was around $66 billion. Macro influencers are highly paid 38k views for the posts. All over the world highest paid the TikTok influencers. The maximum price per post in TikTok is around $3500. In 2023 the famous Influencers in TikTok paid 3500 dollars per post. Micro-influencers get an engagement rate of 12.4 % at the same time the nano-influencers get 15.2 % for influence from TikTok.
Reference from– https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
Influencers Marketing in YouTube Statistics.
YouTube’s value is more than 29 billion dollars to brands in 2023. YouTube is the most viewed social media worldwide. Around the world most people use YouTube to earn, most people want to become influencers on YouTube because they pay a better amount compared with other social media platforms. YouTube has different categories of influencers for the people.
The people and blog categories are most popular on YouTube in 2022. 20.6 percent of people watch different topic videos, 16.8 percent of people like entertainment 13.7 percent of people like listening to music on YouTube. Last two years YouTube influencers’ engagement rates have increased. Influencers who have 3000k to 5000k followers have engagement rates of 1.9 percent, those who have 1000000k followers their an engagement rate of 3.4 percent.
Youtubers who have 1 million followers get 2500 us dollars in 2022, this was based on their followers and views.
Reference from–https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
Influencers Marketing in Instagram statistics
In 2023 Instagram’s brand value is 47.4 billion US dollars, and it got sixth place in most influential social media in the year 2023. India is the country with the most Instagram users in the world. According to statistics for 2023, India has 229 million users on Instagram, the United States got second place with 143 million Instagram users in the world, Brazil the third place with 113 million users, Indonesia is in fourth place, Turkey and Japan are the fifth and sixth places. Instagram weekly posts are average 4.6 percent. Instagram influencers mainly focused on lifestyle categories, and also 72 % of marketers used Instagram to promote their products.
Reference from–https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
The Final words
In this topic, we saw the Astonishing ROI of Influencer Marketing, and how influencer marketing affects the current world and mainly see the social media statistics of influencer marketing. I hope those points will help to learn about Influencer marketing, and how they deal with big companies. My opinion is influencer marketing has better ROI compared with other marketing strategies.