TrafficGuard Launches US Operations to Battle Digital Ad Fraud
TrafficGuard, a global leader in digital ad verification and fraud prevention, has officially expanded its presence in the United States. This strategic move is designed to address the rising challenge of ad fraud and invalid traffic for American marketers, as the digital advertising landscape becomes increasingly complex and competitive.
Strengthening Commitment to US Advertisers
With the advertising industry facing a rapid surge in sophisticated ad fraud, the need for robust solutions has never been greater. TrafficGuard’s expansion into New York marks a significant step in its global growth strategy. CEO Mathew Ratty has relocated to the company’s New York office, taking a hands-on approach to understanding and addressing the unique challenges faced by US advertisers.
Ratty’s move signifies TrafficGuard’s determination to provide localized leadership and support. By engaging directly with customers and partners across the country, he aims to gather critical feedback on traffic quality, fraudulent behavior, and campaign performance. These insights will inform the development of even more effective solutions, helping brands improve data integrity, optimize advertising spend, and build campaign resilience.
Meeting the Rising Demand for Transparency
As digital advertising budgets soar, so too does the need for greater transparency, control, and performance certainty. U.S. marketers are increasingly seeking enterprise-grade tools to not just block fraudulent clicks, but to protect their decision-making processes and ensure the reliability of optimization models.
“We’re seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent,” said Mathew Ratty, CEO of TrafficGuard. “For U.S advertisers operating at scale, it’s no longer just about blocking bad clicks. It’s about protecting decision-making, optimization models, and growth efficiency. That’s where TrafficGuard’s enterprise-grade approach stands apart.”
Leadership and Product Innovation
TrafficGuard’s commitment to the US market is further demonstrated by its recent appointment of Miguel Lopes as Chief Product Officer, based in the United States. Lopes brings extensive experience in building and scaling enterprise technology, and his leadership is accelerating product innovation to meet the evolving needs of high-spend, multi-channel advertisers.
The company’s US-based teams are already operational, providing commercial and customer-facing support. The expansion is expected to boost local hiring and enable more brands to confidently scale their advertising campaigns while eliminating wasteful, non-genuine traffic across paid media channels.
Award-Winning Platform Trusted Globally
TrafficGuard has earned recognition as a multi-award-winning platform, trusted by thousands of global businesses. Its technology detects, mitigates, and reports on digital invalid traffic and ad fraud before it impacts advertising budgets. The platform is widely used by enterprise brands in competitive sectors such as finance, eCommerce, travel, and gaming.
By strengthening its US presence, TrafficGuard aims to offer even more locally supported, enterprise-ready solutions to its growing American client base. The company is riding a robust growth pipeline, with ambitious plans to expand its team and further enhance its product offerings in the region.
Ad Fraud Prevention in the Age of AI
With AI-driven automation transforming media buying, the risks associated with ad fraud and invalid traffic have only intensified. Chad Kinlay, CMO of TrafficGuard, emphasized the urgency of addressing these challenges: “It’s clear that tackling ad fraud and invalid traffic more broadly is becoming a more urgent priority for advertisers in the U.S, and this is one of the main drivers behind our decision to expand in the region. As AI accelerates automation across media buying, marketers need independent, enterprise-grade validation to ensure performance data can be trusted. TrafficGuard helps brands defend profitability today while building smarter, more resilient growth for the future.”
Innovating for the Future of Digital Advertising
The expansion reinforces TrafficGuard’s reputation as a pioneer in the rapidly evolving ad tech industry. The company continues to advance its enterprise-grade traffic validation, prevention, and optimization intelligence, while rolling out new products to meet the demands of next-generation digital advertising.
TrafficGuard is a flagship product of Adveritas Ltd (ASX:AV1), delivering AI-driven solutions that revolutionize ad fraud prevention and campaign performance optimization. By harnessing advanced machine learning and big data, TrafficGuard empowers businesses to combat invalid traffic, protect their advertising budgets, and drive measurable return on investment (ROI). The platform’s excellence has been recognized by prestigious industry awards such as The Drum, Martech Breakthrough Awards, and Mobile Marketing.
Looking Ahead
As digital advertising continues to grow in complexity and spend, the importance of transparent, secure, and data-driven solutions cannot be overstated. TrafficGuard’s US launch is a clear signal of its commitment to supporting American brands with the tools and expertise needed to thrive in today’s dynamic marketplace.
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