LEXINGTON, Ky., May 23, 2024 /PRNewswire/ — This week, Valvoline Global leverages its strong partnership with the Aston Martin Aramco Formula One® Team as their Official Lubricant Partner to celebrate a shared mindset of Originality at the upcoming 2024 Monaco Grand Prix. Both brands possess a rich legacy, they have proven their ability to continuously adapt and evolve, established by their relentless ambition to be driven by more. Defining what it means to be an Original, Valvoline, The Original Motor Oil*, and Aston Martin Aramco Driver Fernando Alonso, one of the sport’s original drivers, will unite at one of Formula One’s original circuits. With the race taking place on Sunday, May 26, the two brands will execute a series of activations leading up to the Monaco Grand Prix, including a special edition Valvoline takeover of Alonso’s helmet and the release of a new brand film, entitled Originals Never Stop: Fernando Alonso.
“I’ve been racing since I was three years old. Since then, it’s been a constant evolution, driving to get better and better. In this never-ending search for perfection, I must surround myself with those that share my same mindset,” said Fernando Alonso. “It’s an honor to partner with Valvoline, a brand that embodies the essence of what it means to be an Original.”
Valvoline Global and Aston Martin Aramco shared values are coming to life in several ways this week, both at the Monaco Grand Prix and for fans across the globe. Valvoline is taking over Alonso’s helmet for the weekend as the design pays homage to Valvoline’s Original Motor Oil brand campaign. In conjunction with Valvoline’s helmet takeover, Fernando Alonso, Aston Martin Aramco, and Valvoline Global, released Originals Never Stop: Fernando Alonso on Tuesday, May 21. This brand film spotlights the unrivaled determination that it takes to become a racing legend like Fernando Alonso. Found on the Valvoline Global website, and their respective social media channels, the 90-second film captures what it means to be Original, including the unwavering commitment to pushing boundaries in the pursuit of excellence and successfully evolving in ever-changing environments.
“Our partnership with Aston Martin Aramco is strong on many fronts and that is because of shared values and a steadfast resolve to Originality. This week of activations surrounding the Monaco Grand Prix is special as we come together to showcase and leverage our shared beliefs, embodying the sentiment of “Originals Never Stop,” said Rob Kenny, Chief Brand & Digital Officer of Valvoline Global Operations.
Valvoline Global joined the Aston Martin Aramco Team as the Official Lubricant Partner in July 2023. Bringing together two brands with more than 250 years of combined heritage and expertise, the Aston Martin Aramco Team and Valvoline share a mutual passion to invent, challenge, and win – on and off the track.