Recognizing Excellence in Digital Advertising
The Web Marketing Association has officially opened the Call for Entries for the 24th annual Internet Advertising Competition (IAC) Awards. As the only industry-based advertising award program entirely focused on online advertising, the IAC Awards aim to celebrate innovation, creativity, and success in the digital marketing space. The competition is now accepting submissions through its official website at www.iacaward.org, with a deadline of January 30, 2026.
Award Categories Reflecting the Diversity of Digital Media
The IAC Awards evaluate a wide array of online advertising formats. These include:
- Email campaigns and messages
- Banner ads, pop-ups, and interstitials
- Online newsletters
- Mobile applications
- Websites, including landing pages and microsites
- Online video ads
- Social media campaigns
- Integrated advertising campaigns
Entries will be judged in 86 industry-specific categories, ensuring a thorough assessment of creativity, innovation, design, copywriting, and effective use of the medium.
Industry Leaders Encouraged to Participate
“Great digital ads don’t happen by accident; they’re the product of insight, creativity, and relentless optimization,” said William Rice, President of the Web Marketing Association. “That’s why we created the IAC Awards—to showcase campaigns that deliver. An IAC win tells your stakeholders their budget built real value.”
The competition is open to all organizations and individuals involved in online advertising—from advertising and interactive agencies to corporate marketing departments and small business owners. Entries must represent campaigns that ran between January 1, 2025, and January 30, 2026.
Prestigious Honors Across Multiple Categories
Awards will be given in each advertising format and industry category. Notable awards include:
- Best Social Media Campaign
- Best Online Ad & Campaign
- Best Email Message & Campaign
- Best Online Newsletter & Campaign
- Best Website
- Best Online Video
- Best Mobile Application
- Best Integrated Ad Campaign
Additionally, a Best of Show honor will be awarded in each format, chosen from the top entries in every category. These top-tier recognitions help elevate an organization’s profile and affirm its digital marketing expertise.
Special Recognition for Top Performers
To identify the most consistently high-performing organizations, the IAC Awards will also bestow a Top Agency Award. Points are assigned based on the level of recognition received: 5 points for Best of Show, 3 points for Best of Industry, and 1 point for Outstanding Awards. The agency accumulating the highest total points will earn the Top Agency distinction.
Agencies that win more than five awards will also receive an Outstanding Advertising Developer Award, recognizing exceptional proficiency across multiple entries. Four agencies earned this honor in 2025, highlighting their dominance in the digital marketing landscape.
Backed by Industry Leaders
The 2026 Internet Advertising Competition Awards are proudly sponsored by PR.com, iContact, and eTail Conferences. These partners share a commitment to advancing the standards of digital marketing and advertising excellence.
A comprehensive list of previous winners and additional details about the awards can be found on the official IAC Awards website.
About the Web Marketing Association
The Web Marketing Association has been setting the standard for excellence in website and online marketing development since 1997. Staffed by volunteers from the advertising, PR, and design industries, the organization has been instrumental in promoting the importance of high-quality digital work.
Through its annual competitions—the WebAward Competition, MobileWebAwards, and the Internet Advertising Competition Awards—the association provides professionals with the opportunity to showcase their best work to a global audience. These awards not only validate the efforts of digital creators but also help them build credibility and attract new business opportunities.
Get Involved and Stay Connected
Professionals interested in submitting their work or learning more about the IAC Awards are encouraged to visit the official website at www.iacaward.org. The Web Marketing Association also invites users to follow and engage with them on social media:
For further information or media inquiries, contact William Rice at 860-558-5423.
This article is inspired by content from Original Source. It has been rephrased for originality. Images are credited to the original source.