Poppi Launches Search for New Creative Agency
Functional soda brand Poppi is embarking on a search for a fresh creative agency partner as it enters a transformative new chapter under the strategic guidance of PepsiCo. The brand’s co-founder, Allison Ellsworth, shared that Poppi is on the hunt for an agency that truly understands the company’s mission, personality, and ambitious growth plans.
Known for its prebiotic sodas that blend flavor and health benefits, Poppi has risen to prominence in a crowded beverage market by embracing bold branding and digital-first marketing tactics. With the brand gaining stronger backing and distribution through its relationship with PepsiCo, its leadership believes now is the opportune time to elevate its creative direction.
What Poppi Is Looking For in an Agency
According to Ellsworth, the next agency will need to be more than just a vendor. “We’re looking for a partner who gets us—someone who understands our voice, our goals, and can bring big ideas to the table,” she said.
Poppi is seeking a firm that can handle everything from large-scale campaigns to nimble digital activations. The brand wants to maintain its authentic, consumer-driven voice while expanding its reach to new audiences. The ideal agency will blend strategic thinking with creative innovation across multiple platforms, including television, social media, and retail environments.
Poppi’s Recent Marketing Successes
The brand made headlines with its “Soda Thoughts” Super Bowl spot in early 2025. The humorous and quirky ad was a hit among viewers and helped Poppi solidify its position as a challenger brand in the cola category. The company has also excelled in influencer collaborations and experiential marketing, leveraging TikTok and Instagram to drive product awareness and consumer engagement.
“Our momentum has been incredible,” Ellsworth added. “We’ve proven that there’s a real appetite for a better-for-you soda, and now we want to take our brand storytelling to the next level.”
PepsiCo Partnership Fuels Growth
PepsiCo’s minority investment in Poppi, finalized in 2023, brought new resources and expertise to the brand. While Poppi continues to operate independently, the partnership has enabled expanded distribution, increased production capacity, and access to a broader network of suppliers and retail partners.
With that support, Poppi is scaling up its operations and ambitions. “We’re still the same Poppi at heart,” Ellsworth noted, “but we’re playing on a bigger stage now. We need creative partners who can help us shine at that level.”
Creative Agencies Take Notice
The opportunity to work with Poppi is likely to capture the attention of many leading creative shops. The brand’s unique blend of wellness, flavor, and fun presents a compelling brief for agencies looking to make a cultural impact with their work.
Poppi has not disclosed which agencies are currently under consideration, nor has it set a definitive timeline for the selection process. However, industry insiders suggest that the brand wants to move quickly in order to activate new campaigns by early 2026.
Brand Authenticity Remains Central
Despite its growth and backing from a beverage giant, Poppi remains committed to its core values. “We’re not trying to become just another soft drink,” Ellsworth emphasized. “Our mission is to make soda better—for your gut, your lifestyle, and the planet.”
That mission will be at the heart of any future campaigns, and the new agency will be expected to stay true to Poppi’s tone and customer base. “We’ve built a loyal community that believes in what we’re doing,” said Ellsworth. “Our next agency has to believe in it too.”
Looking Ahead
As Poppi prepares to enter its next phase, the search for a new creative agency represents a pivotal moment. The brand is poised to broaden its reach, deepen its storytelling, and continue its rise as a leading voice in the evolving functional beverage space.
With a strong foundation, clear vision, and growing market share, Poppi’s next creative partner will have the exciting challenge of helping shape the next chapter in the brand’s journey.
This article is inspired by content from Original Source. It has been rephrased for originality. Images are credited to the original source.