SALT LAKE CITY, April 17, 2025 /PRNewswire/

In an exciting announcement, Scorpion, a leader in digital marketing solutions for local businesses, in partnership with ServiceTitan, has launched the Capacity Marketing Engine. This innovative AI-powered product is designed to optimize digital advertising for home service providers.

Home service businesses like HVAC companies, plumbers, and electricians depend heavily on effective lead generation to achieve growth objectives. However, the inherent unpredictability of consumer demand presents challenges that can result in inefficient ad spending and scheduling difficulties. The new Capacity Marketing Engine tackles these issues head-on by adjusting advertising spends in real-time based on actual job availability and capacity data derived from ServiceTitan’s platform.

How Capacity Marketing Engine Works

The Capacity Marketing Engine leverages AI automation to intelligently modify advertising investment according to real-time data on business capacities. During periods of low demand, the system enhances advertising efforts to maximize schedule bookings. Conversely, when business capacity is high, it automatically reduces ad spending to prevent resource overextension.

“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, Founder and CEO of Scorpion. “We’re proud to launch this tool with our partners at ServiceTitan. It represents another step toward helping our clients stay fully booked, grow efficiently, and maximize revenue.”

Key Benefits

• Automated Advertising Spend Adjustment: AI-driven technology that increases ad spend in low-demand periods and reduces it when demand is high.
• Real-Time Visibility and Control: Scorpion’s Revenue App offers transparency, providing a historical record of budget changes and the reasons behind them.
• Time and Cost Savings: Reduces the need for manual advertising management, freeing owners to focus on delivering exceptional services.
• Marketing Efficiency: Optimized budgets deliver a higher return on investment and facilitate consistent growth.

Strategic Partnership

This launch deepens the existing strategic partnership between Scorpion and ServiceTitan. By integrating advanced advertising automation with real-time business data from a trusted field service platform, they have set a new standard for growth in home services, fostering efficiency, speed, and smart operations.

More information about the revolutionary Capacity Marketing Engine and how it impacts home service businesses is available at scorpion.co/capacity-marketing.

For inquiries, please contact Kaliee Butler at Scorpion Public Relations (ScorpionPR@Scorpion.co) or Max Wertheimer at ServiceTitan, Inc. (press@servicetitan.com).

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