RRD Launches Global Marketing Agency Iridio
In a strategic move to consolidate its dominance in the marketing industry, RRD, formerly known as R.R. Donnelley, has announced the launch of a massive 3000-person global marketing agency termed Iridio. This move marks a significant step for the Chicago-based company, which has roots deeply embedded in marketing, packaging, print, and supply chain solutions.
Iridio is poised to provide a comprehensive suite of services, promising to handle everything from crafting strategies to creative execution and media placements. This launch signifies the depth and breadth that RRD is keen to showcase within the marketing sector, leveraging its extensive historical expertise and resources.
A Look at Iridio’s Ambitious Objectives
The formation of Iridio is seen as a bold venture to support brands in a fast-evolving marketing landscape. Its creation was fueled by an increasing demand for integrated solutions that align marketing strategy with effective media execution.
- Strategy Development: Companies looking to develop new marketing strategies can find a trusted partner in Iridio.
- Creative Services: Spanning everything from content creation to high-impact ad designs, Iridio aims to be a one-stop solution.
- Media Execution: With its robust team, Iridio offers media services ensuring messages reach the right audiences effectively.
Industry Context and Expert Opinions
RRD’s foray into forming a sizable marketing agency stems from a broader trend within the industry where companies are integrating diverse marketing capacities under one roof to offer seamless services. This move is also in line with competitive market dynamics and the need to deliver measurable marketing outcomes. Experts believe that Iridio’s launch could stimulate other major industry players to adopt similar integration strategies.
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Note: This article is inspired by content from AdAge. It has been rephrased for originality. Images are credited to the original source.