Scorpion and ServiceTitan Launch AI-Powered Capacity Marketing Engine
SALT LAKE CITY, April 17, 2025 /PRNewswire/ – Scorpion, the leading provider of digital marketing and technology solutions for local businesses, and ServiceTitan, a software platform that powers the trades, have announced the launch of their Capacity Marketing Engine. This new AI-powered product is designed to help home services providers optimize their digital advertising spend, maintain a full schedule, and reduce unnecessary advertising costs. The Capacity Marketing Engine is now available to select Scorpion clients and will be accessible to all clients who have purchased Scorpion’s RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer starting in May.
The Challenge
Home services businesses, such as HVAC companies, plumbers, and electricians, depend on consistent lead generation for growth. However, they often encounter challenges like fluctuating demand, seasonal slowdowns, and unpredictable consumer needs, leading to inefficiencies in advertising spending and scheduling. These challenges result in wasted marketing dollars, missed revenue targets, idle technicians, and unsatisfied customers.
The Solution
Scorpion’s Capacity Marketing Engine leverages AI-powered automation to adjust advertising budgets based on real-time business capacity data from ServiceTitan. During low demand periods, the system automatically increases advertising to fill schedules. Conversely, when capacity is high, advertising spend is scaled back to prevent overallocation.
Smart Scheduling
The Capacity Marketing Engine bridges the gap between scheduling and demand fluctuations, providing a ‘smart scheduler’ solution for home services businesses. This innovation enables businesses to focus on delivering exceptional service, maximizing ROI, and achieving revenue goals.
Benefits of Capacity Marketing Engine
- Automated Advertising Spend Adjustment: AI-powered technology boosts spend during slower periods and reduces it when schedules are full.
- Real-Time Visibility and Control: Scorpion’s Revenue App provides transparency with a historical log of budget changes and their triggers, ensuring clients have clear insights.
- Time and Cost Savings: Automation reduces the need for manual ad management, allowing business owners to prioritize service delivery.
- Enhanced Marketing Efficiency: Optimized budgets help generate maximum ROI and drive consistent growth.
Strengthening Partnerships
The launch strengthens the strategic partnership between Scorpion and ServiceTitan, merging advanced advertising automation with valuable business data from the industry’s most trusted field service platform. Together, they set a new standard for home services business growth, characterized by increased intelligence, speed, and efficiency.
“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, Founder and CEO of Scorpion. “We’re proud to launch this with our partners at ServiceTitan—it’s another step toward helping our clients grow more efficiently, stay fully booked, and maximize their revenue.”
Learn More
To explore how Capacity Marketing Engine is transforming growth for home services businesses, visit scorpion.co/capacity-marketing.
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Contact Information
Kaliee Butler
Scorpion Public Relations
ScorpionPR@Scorpion.co
Max Wertheimer
ServiceTitan, Inc.
press@servicetitan.com
SOURCE Scorpion