No Boxes. No Borders. No Bounds.
This is the theme as the Pride in Advertising & Marketing (PrideAM) brings forth the PrideAM Awards 2025, aiming to shine a spotlight on queer brilliance in the fields of advertising and marketing. Acknowledged as the leading advocate for 2SLGBTQ+ inclusion, PrideAM returns with a refreshed, category-fluid format to celebrate the dynamic nature of queer creativity.
In today’s challenging times for 2SLGBTQ+ rights, the PrideAM Awards emerge as a symbol of authentic visibility and creative excellence. They celebrate trailblazing campaigns, unapologetically queer concepts, corporate allyship, and leaders who push the boundaries of representation in marketing.
Open for Entry
Agencies, brands, in-house creative teams, and individuals globally can submit their work. The eligibility window is for projects released between May 31, 2024, and May 4, 2025, with the submission deadline on May 4, 2025. Winners will be announced in the summer following the deadline.
Embracing Category Fluidity
Departing from traditional award formats, PrideAM encourages an open-ended approach with broad, guiding themes. Entrants can aim for awards such as:
- PrideAM Award (Best in Show)
- Creative Excellence Award
- Impact Award
- Unapologetically Queer Award
- Community Award (working title)
- Iconic Icon Award
- Rising Star Award
These categories are reviewed by a diverse jury of queer creatives and marketing leaders focusing on craft and impact.
Scott Knox, the founder of PrideAM, highlighted, “Queer creativity doesn’t fit in boxes—and neither should the awards that celebrate it. This year’s awards honor the power, subtlety, boldness, and beauty of queer work. Whether it’s Pride floats, viral TikToks, or impactful HR practices, if your work has made a difference, it belongs here.”
Entry Fees and Access
A pay-it-forward model is applied where entry fees are required for established entities, while emerging talents can submit their entries for free. This ensures that new voices in the industry have the platform to be heard and recognized.
For complete submission guidelines and to enter, visit prideam.org/awards.
Stay tuned to the latest in marketing and advertising developments by following martechtrend.com. The 2025 PrideAM Awards are all set to amplify voices, spreading the message of inclusivity and creativity across the globe.