Willis Unveils AdWrap: Streamlining Production Insurance

In a significant move to simplify and streamline production insurance, Willis, a business under WTW, has introduced AdWrap—a master-controlled insurance program designed specifically for businesses and their contracted vendors. This innovation promises a more cost-effective and transparent solution for companies involved in producing marketing, advertising, and promotional content, primarily in the United States.

Key Features and Benefits

• Customisable Coverage: AdWrap offers coverage options tailored to the specific needs of each client, ensuring comprehensive protection against a wide array of risks.
• Cost Transparency: With a clear and straightforward pricing model, companies can plan their budgets with greater certainty, avoiding any surprise expenses.
• Expert Support and Global Reach: The program comes backed by Willis’s expertise in global insurance markets, providing clients with unparalleled support.

Simplifying Insurance for Content Creation

AdWrap simplifies the complex world of production insurance, ensuring comprehensive coverage for in-house teams, third-party vendors, and even social media influencers. By leveraging content spend, the program offers pre-approved coverage limits and removes inefficiencies, helping businesses reduce their insurance expenditures without compromising on protection.

Paul Evans, Director of New Business, Technology, Media, and Telecommunications (TMT) at Willis, expressed his enthusiasm for the launch, stating, “We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients.”

A New Era for Production Insurance

The introduction of AdWrap marks a new era for production insurance, particularly for businesses focused on creating impactful content. By simplifying the production insurance process, AdWrap enables these businesses to concentrate their efforts on what really matters—crafting compelling content—without being bogged down by the complexities of traditional insurance solutions.

With AdWrap, businesses in the U.S. are now equipped with a tool that not only protects their endeavors but does so in a way that optimizes costs and resource allocation. This program is set to transform how companies approach their production insurance, providing an invaluable framework for content creators across various industries.

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